Chika Babafemi is the founder and managing director of Unlimitedideas.com, a public relations and events management company in Lagos, Nigeria. Because his average commuting time during peak traffic periods is three hours, Babafemi leaves home by 5 a.m. and doesn’t return until 11 p.m. He works hard and expects his employees to be as committed as he is. While he would love to spend more time with his family, he does not believe in work-life balance. He believes that as long as workers are financially comfortable, their lives must be in balance.
Babafemi recently participated in my leadership class as part of the Owner-Manager Programme (OMP) at Lagos Business School. Owner-managers of small to medium-sized enterprises take the class to learn how to successfully lead their businesses in Nigeria’s volatile, uncertain, complex, and ambiguous—VUCA—environment.
Doing business in Nigeria is not a tea party. The country is ranked 146th out of the 190 nations included in the World Bank’s list for Ease of Doing Business. In addition, the country is still recovering from a recession it entered in 2015. According to its National Bureau of Statistics, nearly 8 million Nigerians lost their jobs between January 2016 and September 2017; between the second and third quarters of 2017, unemployment rose from 16.2 percent to 18.8 percent.
But Nigerian business leaders face many other challenges. Ethical standards are low, and CEOs are often induced to give bribes in order to get work or stay in business. Changing demographics are reshaping the workforce—in fact, a January 2016 report from advertising firm, GetUpInc predicts that millennials will constitute 75 percent of the Nigerian workforce in 2020. And a sharp decline in the quality of university education, particularly in public schools, means that many new graduates are ill-prepared to take on even entry-level jobs.
At Lagos Business School, we are attempting to tackle all these issues as we prepare the next generation of business leaders. For instance, we are addressing the education deficit by introducing a month-long brush-up programme for young MBA students before classes commence.
But some of the other challenges are more daunting. How do we convince Chika Babafemi that he should lose that government contract rather than give a bribe to secure it? How do we show him that his millennial workers do not see the wisdom of three-hour traffic commutes, so he needs to implement technology that will enable flexible work hours? Can we convince him that he can change his management style and still get the job done?
Teaching leadership in 21st-century Africa calls for a practical approach, so at LBS we take these three specific steps:
We instill values. The LBS MBA and executive programmes focus on inculcating moral mindsets in our students by making ethics the bedrock of teaching. No programme is run at LBS without including ethical content or multiple ethics sessions, and a typical MBA class has about 22 ethics sessions. We also provide students with mentors. Not only do all MBA students have individual faculty advisors, all the MBA students – including EMBA students – are put into study groups that are directed by members of the faculty or the school’s executive staff. Advisors are expected to meet with each of their proteges at least seven times within the 18-month period of the MBA programme.
We explore generational differences. In my ongoing research, I have learned that more than half of older managers do not understand what motivates the millennials who make up a growing part of their workforce. Millennials are seeking work-life balance, a work culture that fits their values, and ongoing professional development. They need an environment that allows them to express themselves, learn from their mistakes, and pursue their own ideas. Baby boomers and Generation X managers care less about work-life balance and professional development, but they are interested in the right work culture and managers need to accommodate all three demographics in their workplaces. These lessons are particularly valuable for our EMBA participants.
We emphasise emotional Intelligence. We help students see that emotional intelligence (EQ) distinguishes the leaders from the bosses. It inspires genuine followership, and not merely what Nigerians call “eye service,” or grandstanding. Leaders gain trust by displaying genuine and authentic care for the people they lead, especially in tough times. Those who hug and care for their people are the leaders who will win.
The typical Nigerian CEO often has difficulty embracing these concepts, so we use a variety of approaches to bring them alive in the classroom:
Exercises. To cover the topic of emotional intelligence, for instance, we begin by taking executive students through exercises that help them identify how well they have mastered the four skills of EQ—self-awareness, self-management, relationship management, and social awareness. We also lead them through an exercise that demonstrates how their communication styles might cause people to view them differently than they would like. The results often are both startling and humbling for the participants, so this exercise disarms their resistance to developing new leadership styles.
Case studies. This method of teaching helps douse the anxieties of participants learning new concepts. In groups of eight or ten, students discuss live or fictional cases of how leaders met particular challenges or shaped sustainable futures for their organisations. The case study method makes the learning more practical and allows students to bounce their ideas off each other in smaller groups before they enter the more intimidating classroom setting. We always emphasise that students should come with open minds so they can learn from others. We also use local cases as often as we can to make the learning more relevant and real.
Strategy simulation games. These games, which have become popular among executive students at LBS, provide real excitement for participants as they solve leadership and team building challenges. One of our favorite experiential management teaching tools is the Lego Game, which focuses on teamwork, decision making, effective communication, and team leadership.
Executive visits. There is always a buzz of excitement in the class when the protagonists of case studies are invited in to speak, or when a chief executive shares his leadership story with students. In one instance, the students and I spent about 45 minutes discussing the case of a leading Nigerian real estate company, Jide Taiwo and Partners. Unknown to the students, the founder had been anonymously listening to the opinions and advice of the students who were debating his plans for expansion and leadership transition.
Through speakers, cases, games, and classroom exercises, we find that we can bring our students to an understanding of the importance of ethics, work-life balance, and authentic leadership. When the class begins, they might say, “None of this is possible in Nigeria.” But by the end of class, they have become advocates of ethical, balanced leadership.