Marketing
Marketing in the COVID-19 era: Take a step back
Vanessa Burgal

Developing Sales Excellence during a Global Pandemic
Dr Ogechi Adeola

Dimensions of Brand Responses to COVID-19: Lessons from Top Twenty Global Brands
Kehinde Ekuruorhore and Dr Ogechi Adeola

Sales Management: Who is in the Driver’s Seat?
Dr Ogechi Adeola

Twenty-Four Attributes of Outstanding Salespeople (Part 1)
Dr Ogechi Adeola
Mediocre salespeople are on the defensive. They are cutting prices, engaging in giveaways, focusing on short term gains, and losing the trust of customers through unethical sales pitches and poor service.

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