Marketing
Strategically Succeeding through Luck in Buying and Selling
Dr Uchenna Uzo
An essential and yet understudied reality is that the quest for luck is driving success among buyers and sellers in some industries in Nigeria. One good example is the Nigerian sports betting industry.

Does Organisational Creativity Always Drive Market Performance?
Dr Ogechi Adeola
Local consumers are very unique: they are very price sensitive yet extremely averse to products that are perceived to be ‘cheap.’