Marketing in the COVID-19 era: Take a step back
Developing Sales Excellence during a Global Pandemic
Dimensions of Brand Responses to COVID-19: Lessons from Top Twenty Global Brands
Sales Management: Who is in the Driver’s Seat?
Twenty-Four Attributes of Outstanding Salespeople (Part 1)
Mediocre salespeople are on the defensive. They are cutting prices, engaging in giveaways, focusing on short term gains, and losing the trust of customers through unethical sales pitches and poor service.