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#SMW2016: Youngpreneurs Discuss the Power of Technology

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#SMW2016: Youngpreneurs Discuss the Power of Technology

As part of the activities lined up for the Social Media Week 2016, Forbes 30 under 30 leaders – using technology and business to close the poverty gap – gathered today at Lagos Business School for the Technology and Youngpreneur panel discussion organised by Forbes Africa and Aim Higher Africa.

 

Members of the panel were: Peace Hyde, Founder Aim Higher Africa and Forbes WA Correspondent; Adebola Williams, Co-founder, Red Media; Rex Idiams, Founder, Achiever’s Media; Mary Ojukari, CFO CNBC and Forbes Africa, Edose Ohen, Director, HPO Global Group; Nkechi Eze, Editor Bella Naija.

 

The panelists took turns to share insights on how they have used technology to grow their businesses and gave practical business advice to the budding youngpreneurs. Social media was identified as a veritable tool for promoting brands while sharing engaging content that connects with the audience was also identified as key to engaging the millennial consumer segment. Nkechi Eze, Editor Bella Naija thrilled the audience with thought-provoking business ideas and tips “We used user generated content like #Asoebibella to drive traffic to our website” she said. She also projected that technology solutions that will solve local issues, such as apps telling you which filling stations are selling during periods of scarcity, will be the next trend.

 

The discussion came to an end with a question and answer session and light refreshments afterwards

 

Aim Higher Africa is an NGO dedicated to enriching the standard of education by incorporating the use of ICT in the learning environment to build the next generation of entrepreneurs.