The relevance of LBS’ management education has placed its alumnus Paul Orajiaka (AMP 20 & EMBA 14b) in the ranks of Forbes’ exemplary entrepreneurs.
Orajiaka, 37, is the founder of Auldon Limited, manufacturer of Unity Girl Dolls, a range of toys enjoying wide acclaim across Nigeria and beyond. He recently told Forbes magazine how he started the company in Idumota with a paltry $30 but went on to grow it, thanks to the qualitative management education he received from LBS, among other reputable schools in the country.
“I realised it was… imperative, that I go back to school and get educated. So…I proceeded to getting a Masters in Business Administration (MBA) from Lagos Business School, Pan-African University (PAN). Expectedly, after graduating from school, I became better equipped for the journey ahead, which saw me take the management and administration of my business to a greater scale,” he said.
Nineteen years after he started out at the bustling Idumota market in Lagos, Orajiaka’s Unity Girl Dolls are now sold in South Africa, Ghana, Kenya and some parts of Europe.
He is positive that in two years’ time, his toys would become a household name with retail outlets across the Federation.
“Auldon is hoping to strategically set up offices and retail outlets in the 36 states of the country. New educative features that would engage and thrill children are also being conceptualised by our research team,” he told Forbes.