Lagos Business School has signed a Memorandum of Understanding (MoU) with ACNielsen Nigeria, which will enrich the content and relevance of the institution’s open-enrolment programmes in Marketing and Strategic Management, among others.
ACNielsen is a global marketing research firm that provides marketers objective information on the impact of marketing and sales programmes.
With the partnership, LBS seminars will be enhanced with relevant data from ACNielsen’s market research. Likewise, MBA students and graduates from the institution will get the opportunity to be hired by Nielson as interns or full-time staff.
At LBS’ quarterly meetings for marketing executives, ACNielsen shall design and give presentations on trends in the Nigerian marketplace. Marketing research courses taught in the school will also be revamped with more qualitative rich content.