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LBS participates in CGE Global Book Launch

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LBS participates in CGE Global Book Launch

 Lagos Business School, including schools from Cuba, China, Albania, Spain and the United States, recently joined the worldwide virtual launch of The Center for Global Enterprise’s new book, Growing Global: Lessons for the New Enterprise at an event held at Columbia Business School in New York City.

LBS Academic Director, Dr Olayinka David-West – who was invited to be a part of the ‘Global Platform Survey’ in January 2014 by GBSN – contributed to the new book. David-West wrote about the area of focus concerning Africa and was quoted in the section titled ‘Forces of Change: Networks, Data & Platform’.

LBS Faculty, staff and students, alongside member schools of CGE’s Global Scholars Program, discussed with several of the book’s authors – Sam Palmisano, Shelly Lazarus, Doug Haynes, Chris Caine, Dave Kappos and Peter Evans — the ideas presented in Growing Global during a 90-minute webcast.

Sam Palmisano, CGE co-founder and former Chairman and CEO of IBM, expressed that the goal of Growing Global is to start in depth conversations around the key issues facing business leaders today—innovation, global branding and marketing, intellectual property protection, government and market access, company culture, and platform-based business models.

“We’re trying to prepare future leaders of management for the world they’re going to encounter,” he said.

Growing Global, the second book in the CGE Re-Think Series, was written by the nine board members of CGE.

Other participating universities included: Universidad de Granma, Cuba, Epoka University, Albania, Sanya Univerity, China, IESE Business School, Spain, Lafayette College, United States, Columbia Business School, United States.