Lagos Business School widely known for its stellar achievements and accolades is proud to announce that its MBA Director, Dr Uchenna Uzo’s case study titled “Indomie Noodles in Africa: Lessons on Digital and Cultural Branding” came third place in the just concluded 2016-2017 Emerald/Association of African Business School (AABS) case study competition.
The Emerald/AABS case study competition was launched in 2011 by the Emerald and the Association of African Business Schools. The competition aims at encouraging and promoting the development of high-quality teaching case materials derived from real life situations in Africa. Winners are usually selected by a judging panel who deliberate over each case study, by analysing both the case and teaching note before giving an overall manuscript score.
To commemorate his incredible win, Dr Uzo has been invited to Cairo, Egypt, for the upcoming AABS conference where he will be awarded his certificate. Dr Uzo’s case study will also be published in a forthcoming release of Emerald’s Emerging Sources Case Collection. Emerald Publishing which was founded in 1967, manages a portfolio of nearly 300 journals, more than 2,500 books and over 450 teaching cases.
Previous winners of the competition include: Dr Henrietta Onwuegbuzie, Faculty Lagos Business School, Gordon N Adomdza and Fredrick O Ogola who came first place in 2012; Professor Chris Ogbechie, Faculty, Lagos Business School, who won second prize in 2013 ; Michael Goldman; Mariam Cassim; Dr Linda Ronnie; Jennifer Lindsay-Renton; Peter Draper; Alison Gaylard; Abderrahman Hassi; Giovanna Storti; Freddie Aosta; Arlene Acosta; Ellinami J Minja; John Luiz; Christopher Human and Dr Geoff Bick.
We celebrate with Dr Uchenna Uzo!