The personal branding and leadership capacities of LBS alumni were boosted at the tenth Alumni session held in Lagos recently.
Mr Lampe Omoyele (SMP 14), African Marketing Director, GSK, kept participants engaged with his 30-minute talk on the intriguing but elusive concept, at the School of Media and Communications venue of the event.
With highly informative slide presentations and case presentations, he pinpointed famous individuals such as Steve Jobs, Nelson Mandela and Bill Gates whose personalities made them huge success stories in their respective fields. This, he tied to the power of personal branding, which “has to be a deliberate process because if we do not brand ourselves, we will ultimately be bland.”
Omoyele, who said personal branding helps create a reality with others that aligns with ours, recommended honest self-assessment, boldness and credibility to help fast-track the process leading up to effective personal branding.
“IQ represents only 4 percent of our effectiveness at the jobs we do. Studies have shown that the ability to relate with others such that they follow our leadership willingly is what makes a successful leader,” said MD/CEO Jumbo Nominees Limited, Nmuta-David Mbamalu (AMP 22), while giving a talk on ‘Emotional Intelligence for Leadership Effectiveness.’ Self-awareness, motivation, empathy and social skills were some of the attributes she recommended in this regard.
Question-and-answer/cocktail sessions followed, which broadened the horizons of participants on both subjects and provided them robust networking opportunities.
Muda Yusuf, Director-General, Lagos Chamber of Commerce and Industry (LCCI), observed that the quality of the tenth alumni session was excellent.
“The session dealt with the soft skills I believe all leaders need and the papers were well presented,” quipped O’Bukola Ajetunmobi of the ICT Unit, Mainstreet Bank.