A case study authored by Lagos Business School’s MBA Director, Dr Uchenna Uzo and visiting Professor of Marketing, Louis Nzegwu has emerged the Best Teaching Case Award at the 2018 Academy of International Business (AIB) Conference held in August at the University of Kigali, Rwanda.
The Academy of International Business (AIB) is the leading global community of scholars for the creation and dissemination of knowledge about international business and policy issues. Its sub-Saharan Africa Conference is held annually in August across different locations in the region and the world.
Titled ‘Indomie Noodles in Africa: Lessons on Digital and Cultural Branding,’ the case study was sponsored by Kwame Nkrumah University of Science and Technology (KNUST), Ghana and contested under the category of Cases on Doing Business in Africa’s dynamic Markets. A case study ‘Insight Communications: Strategy Implementation in Turbulent Times’ authored by LBS’ Professor Chris Ogbechie and Nkemdilim Iheanachor also contested in the category.
Commenting on the success of the case, Dr Uzo said, “I am pleased to see this case study earn yet another international recognition. This goes to show that the efforts invested in developing teaching materials for our students at Lagos Business School are not going unnoticed. It also shows that we are doing something right”.
In 2017, Dr Uzo’s case study earned the third position in the Emerald/Association of African Business School (AABS) case study competition. The case study was later published in Emerald’s Emerging Sources Case Collection.
At LBS, the case study teaching method is employed in facilitating learning among students and the School is believed to have the largest collection of case studies in Africa.