Lagos Business School partners Nestlé Nigeria to prepare its sales managers for leadership

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Lagos Business School partners Nestlé Nigeria to prepare its sales managers for leadership

Lagos Business School (LBS) has graduated the first set of participants from the Aspiring for Sales Leadership Programme (ASLP), run in collaboration with Nestlé Nigeria. 

The objective of the programme is to prepare Regional Sales Managers and other Support Managers at Nestlé Nigeria for strategic leadership roles – developing sales management and leadership competencies. The programme is designed to transform sales managers into sales leaders, equipping participants with proven tools and methodologies to maximise their potential and those of their team members.

The three phases – the Sales College, Aspiring for Sales Leadership Diploma, and Leading in Sales Strategy delivered over the course of 12 months, through classroom sessions, activity-based learning, and a final capstone project, helped Nestle employees improve on their sales capabilities.

Speaking at the graduation, LBS Sales and Marketing Faculty and Academic Director of the programme, Dr Ogechi Adeola said, “The programme aligns with the LBS Sales Academy which was set up in November 2017 to address challenges in the Sales and Marketing industries by providing world-class practice-focused programmes with business experts and trainers through teaching, mentoring and experiential learning.”

Dr Adeola added, “The collaboration between Nestlé Nigeria and Lagos Business School – industry and academia –  is important for the enhancement of professional competence”

The programme closed with a Capstone Project group presentation themed “Route-to-Market for a new SKU at Nestlé. Participants presented in four groups to a panel of judges including Dr Adeola, LBS Strategy and Corporate Governance Faculty, Dr Franklin Ngwu and members of Nestlé’s Executive Management Team.

Regional Sales Manager Jos at Nestlé Nigeria, Olugbenga Adeyemo who spoke on the quality of the programme said, “The programme has honed my functional skills especially in the area of understanding my customers, in particular, and people, in general, better. I am now able to better manage expectations and realities as the dynamics of sales/life unfold. I also found the networking and knowledge sharing with my colleagues selected for the programme and with the facilitators, especially those that started from the lowest echelon to attaining enviable positions in the industry, very good. I have been able to create a bigger picture for myself and developed a strategy to continuously seek knowledge despite the lack of time and the pressures of generating demand.”

Another participant, Acting Head, Modern Trade Nestlé Nigeria, Peter Otu said, “This programme has offered me a broadened leadership perspective to analysing situations and identifying new opportunities for improving my team performance. The wealth of experience from the team of lecturers, the case studies and group presentations has improved my capability to manage actual business challenges.”

Lagos Business School continually partners with organisations to develop programmes that provide personalised, high impact solutions in management.

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