The first edition of Lagos Business School’s Global Network for Advance Management (GNAM) week themed “Selling Strategies for Consumer Markets: Perspectives from Africa’s Largest Economy” came to an end on Friday, October 21, 2016. The one week programme, held from Monday, October 17, 2016 to Friday, October 21, 2016.
The GNAM week allowed students from the MBA 14 class as well as MBA students from IPADE Business School in Mexico, IE Business School in Madrid, and Yale School of Management in the United States, the opportunity to learn about the current strategies and trends that drive selling in consumer markets within Africa’s largest economy.
The programme was filled with several activities which enabled the students have an in-depth understanding of the selling strategies in Nigeria’s formal and informal market structures. The activities included: a learning trip to Halogen Securities, and SLOT Limited, located at computer village; lectures on the selling process of products and services in Nigeria; company visits to selected SME’S and a presentation which constituted of free consultation services to participants on the Owner Management Programme(OMP).
Speaking on the final day of the programme, Chidi Okoro, Managing Director/ CEO of UAC, addressed the students on the inherent importance of entrepreneurship. “Entrepreneurship should not become a hobby, you have to be prepared. If you have a job, become an entrepreneur within your workspace, this is because entrepreneurs solve problems and provide solutions” he said.
Dr Uchenna Uzo, LBS Marketing Faculty, said the purpose of the programme was to internationalise the LBS MBA experience, and to also allow other students from other continents have an understanding of business management in Africa. “So far we have been doing a good job of building students who can make an impact in Africa, we needed students from around other continents to also come and have this experience, we are exporting the experience of what it takes to manage in Africa” he said.
Dean of LBS, Enase Okonedo, spoke on the importance and benefit of the GNAM week to LBS. “I consider GNAM to be one of the most beneficial networks. The GNAM network has done a lot of things for us. The GNAM week allows students from any of the partner schools to attend, and this gives them the opportunity to travel, learn and understand different cultures” she said.
The GNAM week came to a close with an award ceremony.