The Global Network for Advanced Management (GNAM) week kicked off at Lagos Business School on Monday, October 16, 2017.
This week, from October 16 to 20, LBS will be hosting MBA students from Yale School of Management in the United States, IPADE Business School, Mexico; Fudan Business School, China; and Sauder Business School, Canada.
The theme of the 5-day programme “Selling Strategies for Consumer Markets: Perspectives from Africa’s Largest Economy” will expose the international delegates as well as our MBA 15 class to the best sales practices in a product-based and service-based environment.
The international students present are pleased to be at LBS and are eagerly looking forward to the knowledge they will glean on the programme. Shelbie Vermette, Student, Yale School of Management, USA said “I chose Lagos Business School because I have never been to Africa before, this is something new for me that will allow me to learn and gain knowledge from other cultures. By the end of the week, I hope to have a better understanding of the nuances that play in the Nigerian and Lagos market and also have a better understanding of the culture that drives businesses”.
“LBS is a renowned business school, the best in Africa. I wanted to get to know about doing business in Africa and I knew that there is no better place than Lagos Business school to achieve that. By the end of this programme, I expect to understand more of the context of the buying and selling process in Nigeria, especially the informal channels which in Canada and Switzerland are not as prevalent. I want to understand the context and mindset of the buyer and how the sales process works, in Africa’s largest economy, Nigeria” Christian Wengi, MBA Student, UBC Sauder School of Business, Canada.
For Nnenna Ogoke, MBA Student, Lagos Business School, she hopes to learn about the strategies that can be used in selling to consumers in the Nigerian market. “I have made sales before and a couple of them have not been successful. I will like to know what I can possibly do right to make successful sales in the Nigerian market. I hope the activities lined up for us this week will enable me to understand the strategies that can be used in selling to consumers” she said.
GNAM was launched in 2012 and it consists of 28 leading business schools from diverse regions, countries, cultures, and economies in different phases of development. Representing a shift from traditional partnership models of business school collaboration, the Global Network enables the development of innovative initiatives that leverage the comparative advantages. Leveraging network efficiencies, utilizing new technologies, building strong institutional and personal relationships, and operating with a minimum of bureaucracy, the Global Network is having a transformational effect on students, member schools, management education, and beyond.