The 2018 edition of the Global Network Week (GNW2018) has commenced in Lagos Business School (LBS) and 14 other member institutions under the Global Network for Advanced Management (GNAM), with LBS hosting participants from six countries.
Themed ‘Selling strategies for consumer markets: Perspectives from Africa’s largest economy’, the week-long event will expose participants to indigenous strategies that shape buying and selling within consumer markets of Africa’s largest economy.
Visiting participants from Yale School of Management, USA; IE Business School, Spain; and European School of Management and Technology, Germany alongside members of the MBA 16 class will take classroom sessions and explore formal and informal markets during the course of the week.
Two of the visiting participants speak on their first-day experience at LBS:
South African, Linda Du, a second-year MBA participant from Yale School of Management who is visiting West Africa for the first time says, “LBS provides the perfect opportunity for me to explore Nigeria within the business context of being Africa’s largest consumer market. Day one has been absolutely fantastic, trying Nigerian meals and exploring the local arts scene. We have also learned about entrepreneurship and digital innovation from some of Nigeria’s leading entrepreneurs. I thank Lagos Business School for their hospitality”.
Phillipe Carlos from IE Business School says, “I chose to come to Nigeria because I saw that it was a great opportunity for me to expand my knowledge of the African market and to see how it works in terms of buying and selling. I have learned so much from my first day here in Lagos Business School, despite the culture shock. It is nice to learn new things about other cultures and there is so much to take back to Spain.”
LBS MBA participants are equally being hosted in foreign business schools like FGV-EAESP, Sao Paulo, Brazil and Koç University, Turkey.
GNAM uses the annual network week to help member schools and their students deepen their understanding of the differences and commonalities in their economies and increase their effectiveness. LBS, which became a member of the network in 2014, is participating for the third year in a row.