Elo is the Founder and CEO at Terragon Group, the leading DATA and Marketing Cloud company in Africa, which helps Brands intelligently deliver more meaningful experiences to African consumers on mobile.
For over 13 years he has steered the company through its evolution from a digital agency to Africa’s foremost SaaS (Software as a Service) company; with development of proprietary, patented technology solutions, successful acquisition of a software company in Bangalore in 2018 and strategic partnerships with global technology and indigenous companies including Meta, Microsoft, MTN, Nigerian Breweries etc.
In a career spanning over 20 years, he has worked in mobile and digital technology companies across East and West Africa in Executive capacities. He was part of the founding team that grew MTech Communications, a premiere mobile technology start-up, and took it public in Nigeria.
He has also consulted for various organizations in the telecommunications and banking sectors, including the World Bank and the International Finance Corporation (IFC) on the development of rural telephony initiatives and mobile payments in Africa.
He has contributed and offered his contributions to thought leadership articles and features on marketing technology in Africa on platforms such as Nextbillion.com, Harvard Business Review, Forbes, CNBC to mention a few. He currently serves as the Chapter Chairperson on YPO – the world’s largest leadership community of CEOs with more than 30,000 members from 142 countries.
Elo holds a global executive MBA from IESE business school and a Bachelor’s degree in Business Administration from Lagos State University. In 2017, he was recognised by IESE in their list of top entrepreneurs under 40 (IESE 40under40). In 2019, he was named the Business-to-business (B2B) SME CEO of the year by Business Day. He holds founding and leadership positions with the Mobile Marketing Association (MMA), Nigeria, and the Internet Advertising Bureau (IAB) West Africa.Back to Elo Umeh