Dr Ijeoma Nwagwu

Cases have brought the principles and practices of business we teach to life. A case I love is one from the fields of strategy and international business, showing how a globally competitive firm can thrive in emerging markets, leveraging the social and economic dynamics in these countries. Fascinating read, I was particularly impressed by the whole-firm strategic thinking that the protagonists had applied in driving the growth of Mercedes Benz in India, strengthened by an established innovation culture. I also loved the DMT case which is a social entrepreneurship case developed by Prof. Chris Ogbechie. DMT (Dignified Mobile Toilets) focuses on the sheer tenacity and foresight of a local mobile toilet manufacturer who proved that “shit business is serious business.”