The second edition of Lagos Business School’s Global Network for Advanced Management (GNAM) week themed “Selling Strategies for Consumer Markets: Perspectives from Africa’s Largest Economy” recently ended. LBS hosted MBA students from Yale School of Management in the United States, IPADE Business School, Mexico, Fudan University School of Management, China and UBC Sauder School of Business, Canada.
The one week programme was filled with several activities which enabled the students to have an in-depth understanding of the selling strategies in Nigeria’s formal and informal market structures.
Activities included: a learning trip to Trade Fair International Market (Aspamda) Badagry Expressway, Lagos, and Novare Shopping mall, located at Sangotedo – Ajah; lectures on Understanding the Buying and, Selling Process; and How Digital Buying and Selling Works in Nigeria; company visits to selected SMEs and a presentation which constituted of free consultation services to participants on the Owner Management Programme (OMP).
Speaking on the final day of the programme, Guest CEO, Daniel Kamau, Managing Director, Royal Haskoning DHV Nigeria, addressed the students on how to win in Africa. “To win in Africa, one must adapt & innovate; companies that do well in Africa are those who know how to tap into Africa’s culture,” he said.
Dr Uchenna Uzo, MBA Director, stated that the purpose of the programme was to internationalize the LBS MBA experience and to also allow other students from other continents have an understanding of business management in Africa. “This year’s Global Network Week in LBS has been a truly transformational experience for the participants from four continents,” he said.
GNAM was launched in 2012 and it consists of 28 leading business schools from diverse regions, countries, cultures, and economies in different phases of development. Representing a shift from traditional partnership models of business school collaboration, the Global Network enables the development of innovative initiatives that leverage the comparative advantages. Leveraging network efficiencies, utilizing new technologies, building strong institutional and personal relationships, and operating with a minimum of bureaucracy, the Global Network is having a transformational effect on students, member schools, management education, and beyond.