Critical Tools for Effective Sales and Marketing
Length
2 Days
Start Date
July 15
Fee
N185, 000
Location
Lagos

Effective understanding of marketing and sales function is critical to business success. By exploring the critical tools of contemporary marketing management such as managerial orientations in marketing, new developments in the marketing mix, the selling principles and the sale process and so on, this program equips you to develop your own effective overview and indepth understanding of marketing and sales as a critical tool of business success.

 

Key Learning Objectives/ Benefits

  • This comprehensive three-day program introduces new and old marketing and sales operatives with prior limited understanding of the marketing and sales function to marketing management. The program brings together and integrates all aspects of marketing and sales that appear disparate into a cohesive function. Additionally, the program delivers a systems-thinking approach that allows managers to better align marketing efforts with business strategy. Essentially, participants will learn to integrate multiple functions–including sales, marketing, and operations–to best meet the organization’s overall

 

Programme Curriculum

  • Channel & distribution management
  • Pricing Strategy and Tactics
  • Managerial orientations in marketing
  • The Marketing mix
  • Brand extension
  • Key account management
  • Relationship marketing
  • Green marketing practices & impact of business goals I
  • Intercultural/international marketing
  • Ethical issues in marketing
  • Selling & sales management
  • Understanding your customer
  • Branding & communication strategy
  • Marketing communications
  • Linking customer satisfaction to business profitability
  • Integrating marketing into business objectives
  • Targeting, segmentation at the top, mid & bottom of the market & positioning
  • Product and Service Strategy
  • Green marketing practices & impact of business goals

Target Audience

This comprehensive three-day program introduces new and old marketing operatives with prior limited understanding of the marketing function to marketing management. The program brings together and integrates all aspects of marketing that appear disparate into a cohesive function. Additionally, the program delivers a systems-thinking approach that allows managers to better align marketing efforts with business strategy. Essentially, participants will learn to integrate multiple functions–including sales, marketing, and operations–to best meet the organization’s overall objectives.

 

Faculty

  • Dr. Tayo Otubanjo
  • Dr. Uche Uzo
  • Dr. Ogechi Adeola
  • Mr Olu Akanmu
  • Mr Chidi Okoro
  • Mr Austin Ufomba

A very rich and rewarding experience comparable to the best practices. A rich program both in theory and in case studies. Very high level faculty with relevant industry experience.”

Upcoming Sessions

2018

July 15 – 16


Contact Us
  • Send an email to  execedsales@lbs.edu.ng

    OR

    Call the Account Manager on +234-07086095194

  • The Programme Manager will get in touch with you as soon as your  message is received.

Programmes