Effective understanding of marketing and sales function is critical to business success. By exploring the critical tools of contemporary marketing management such as managerial orientations in marketing, new developments in the marketing mix, the selling principles and the sale process and so on, this programme equips you to develop your own effective overview and indepth understanding of marketing and sales as a critical tool of business success.

Key Learning Objectives/ Benefits

• This comprehensive 2-week programme introduces new and old marketing and sales operatives with prior limited understanding of the marketing and sales function to marketing management. The programme brings together and integrates all aspects of marketing and sales that appear disparate into a cohesive function. Additionally, the programme delivers a systems-thinking approach that allows managers to better align marketing efforts with business strategy. Essentially, participants will learn to integrate multiple functions–including sales, marketing, and operations–to best meet the organization’s overall needs.

Programme Curriculum

• Channel & distribution management
• Pricing Strategy and Tactics
• Managerial orientations in marketing
• The Marketing mix
• Brand extension
• Key account management
• Relationship marketing
• Green marketing practices & impact of business goals I
• Intercultural/international marketing
• Ethical issues in marketing
• Selling & sales management
• Understanding your customer
• Branding & communication strategy
• Marketing communications
• Linking customer satisfaction to business profitability
• Integrating marketing into business objectives
• Targeting, segmentation at the top, mid & bottom of the market & positioning
• Product and Service Strategy
• Green marketing practices & impact of business goals