Introduction to Strategy: Define strategy, its importance, and the concept of a sustainable competitive advantage.
The Strategic Planning Process: Outline the systematic steps involved in formal strategy formulation.
Environmental Scanning to identify focal issues and driving forces: Learn techniques for systematically gathering information about the external business landscape.
Identify the focal issues and the main decisions or uncertainties the organization faces.
Define and categorize driving forces (social, technological, economic, political, environmental) that shape the future.
Understand how external factors necessitate adaptive and flexible planning.
Introduce scenario planning as a tool for managing deep uncertainty and complexity.
Define scenarios as plausible, internally consistent stories about the future.
Discuss how scenarios help organizations test current strategies for robustness.
Differentiate between predetermined elements (trends that will happen) and genuine uncertainties.
Use this ranking to simplify the complexity of the future into a manageable framework.
Assign a clear and evocative name or title to each scenario logic.
Ensure each resulting scenario is plausible but also challenges conventional thinking.
Discuss techniques for maintaining internal consistency within each scenario narrative.
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