Driving Innovation and Growth using Blue Ocean Strategy
Programme Date
Programme Fee
Programme Date
Programme Overview
Key Learning Outcomes
Programme Date
Programme Fee
Program Foundation and Introduction
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General introduction + Course introduction: Establish the program’s objectives, structure, and expected learning outcomes.
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Introduce the foundational differences between Red Ocean (competing in existing markets) and Blue Ocean (creating new market space) strategies.
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Explain the role of the BOS simulation as a core, practical learning tool.
Theoretical Introduction to Blue Ocean Strategy
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Introduction to Blue Ocean Strategy: Detailed presentation of the core concepts, tools, and principles of BOS (e.g., Value Innovation, Four Actions Framework, Strategy Canvas).
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Review the main analytical frameworks used in BOS for market creation.
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Discuss the concept of Simultaneous Pursuit of Differentiation and Low Cost (Value Innovation).
Simulation Kick-off and Red Ocean Setup
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Introduction to the Blue Ocean Strategy simulation: Detailed guidance on the simulation mechanics, rules, interface, and performance metrics.
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Explain the competitive dynamics and limitations inherent in the Red Round (traditional competitive market).
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Establish team assignments and roles for the simulation exercise.
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Set up initial conditions and parameters for the first round of the simulation.
Competitive Dynamics
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BOS Simulation 1a: Introduction to the Red Round: Participants dive into the simulation, focusing on typical Red Ocean strategies like direct competition and market share battles.
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Teams analyze the existing market and competitor actions within the Red Round environment.
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The focus is on maximizing performance indicators through traditional competitive moves.
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Evaluate the profitability and sustainability challenges of the Red Round.
Team Competition and Strategic Pressure
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BOS Simulation 1b: Red Round team competition in teams: Teams execute competitive moves in real-time, facing direct consequences from rivals.
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Focus on managing costs, pricing, and marginal product improvements in a zero-sum competitive space.
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Teams learn the inherent limitations and diminishing returns of head-to-head competition.
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Review and discuss the outcomes and key takeaways from the Red Round competition.
BOS in Practice: The Nigerian Context
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Blue Ocean Strategy in Nigeria: The Interswitch story: A deep-dive case study illustrating successful BOS application in a specific, local market.
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Analyze how Interswitch identified non-customers and created new value within the Nigerian financial ecosystem.
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Deconstruct the key strategic moves and innovations that allowed the company to break the value-cost trade-off.
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Use the case study to bridge the gap between BOS theory and real-world execution.
The Admission Process
Begin your path to professional and personal growth with our straightforward enrollment process.
1. Click on the Apply Now button.
2. Select the number of participants to enroll on the programme and then fill in your detials.
3. Request for an invoice or make an instant payment via our secured payment gateway.
4. Upon confirmation of payment, a programme manager will get in touch with you at least three days before the programme commences.