Design Thinking For Competitive Advantage
Design Thinking For Competitive Advantage
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Programme Overview
Today’s organisations operate in conditions marked by uncertainty, rapid change, and constant disruption. Traditional approaches to planning and execution are increasingly insufficient as customer behaviour evolves, technologies advance, and external pressures intensify. Leaders are required to rethink how value is created and delivered while adapting quickly to shifting realities.
This programme focuses on developing creative, market-oriented strategies that enable participants to respond effectively to disruption. Emphasis is placed on innovation as a core leadership capability, helping organisations design better offerings, improve service delivery, and remain relevant. Participants gain insights into how markets reward those who anticipate needs, align resources efficiently, and continuously reinvent their approach to serving customers and society.
Key Learning Outcomes
- Strengthen strategic thinking for volatile and uncertain environments
- Build innovation capabilities that drive sustainable value creation
- Enhance leadership confidence in high-pressure decision scenarios
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Foundations of Creativity and Innovation
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Meaning and relevance of creativity and innovation in modern enterprises
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How innovative thinking drives competitiveness and long-term value
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Lessons from giants of enterprise and how they sustain innovation
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Shifting from routine thinking to opportunity-driven problem solving
Creative Thinking and Customer Insight
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The search for breakthrough ideas using divergent and convergent thinking
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Techniques for expanding options and narrowing to viable solutions
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Understanding customers’ explicit and latent needs
Innovative Problem Solving and Business Models
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Solving complex and ambiguous problems through creative thinking tools
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Applying innovative frameworks to redesign products, services, and processes
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Lean Start-up principles for rapid experimentation and learning
Embedding Innovation in Organizations
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Moving innovation from isolated efforts to organizational capability
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Institutionalizing innovation management within the workplace
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Aligning leadership, culture, and processes to support innovation
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Building systems that reward experimentation, learning, and continuous improvement
The Admission Process
Begin your path to professional and personal growth with our straightforward enrollment process.
1. Click on the Apply Now button.
2. Select the number of participants to enroll on the programme and then fill in your detials.
3. Request for an invoice or make an instant payment via our secured payment gateway.
4. Upon confirmation of payment, a programme manager will get in touch with you at least three days before the programme commences.