Driving Strategic Innovation and Business Development
“Driving strategic innovation and business development” equips leaders with practical tools to uncover new opportunities, strengthen existing revenue streams, and build innovative solutions that keep their organizations competitive in today’s challenging and fast-moving market.
Ideal for business development directors, innovation managers, marketing and sales leaders, and entrepreneurs seeking new ways to grow. It also benefits small and medium business owners who want to scale sustainably and professionals responsible for shaping product or market expansion strategies.
Hybrid Programme
LBS Campus
Programme Date
Jul 28, 2026 (3 days)
Programme Fee
₦850,000 (Excluding VAT)
Hybrid Programme
LBS Campus
Programme Date
Jul 28, 2026 (3 days)
Programme Overview
In a market where competition is fierce and revenues are shifting, businesses must innovate or fall behind. “Driving Strategic Innovation and Business Development” teaches leaders how to spot untapped opportunities, redesign processes, and build growth strategies that respond to real market needs.
Through real examples, creative exercises, and practical frameworks, participants learn how to develop and implement ideas that drive expansion, reduce costs, and sustain long-term success. The programme helps organisations create not just new products, but new possibilities.
Key Learning Outcomes
Leaders are equipped to retain customers, unlock new value, and drive measurable business growth.
Practical skills for developing new products, services, and processes that support expansion.
Participants learn how to build innovation and growth strategies that respond to market shifts and declining revenues.
Hybrid Programme
Programme Date
Jul 28, 2026 (3 days)
Programme Fee
₦850,000 (Excluding VAT)
Strategy Development: Developing innovation and growth strategies
- Competitive and market analysis
- Understanding market trends and the need for innovation
- Setting targets: economic and social targets
- Recognising and identifying opportunities
- Environmental scanning
Resource and Capability Development: Managing innovation in products, services, and processes
- Managing the innovation process
- Project and time management
- Performance measurement
Marketing Strategies
- Market research
- Effective marketing, advertising and promotional planning including identifying opportunities for campaigns, products and effective distribution channels
- Market penetration and development
Business Development: Managing stakeholders
- Managing Internal and External Stakeholders
- Management of the Business Development Function – Internal Stakeholders
- Building and leading an effective and cohesive management team
- Managing change for innovation
- Building an innovation culture
Dr. Henrietta Onwuegbuzie is an Associate Professor of Entrepreneurship at Lagos Business School and a certified management consultant, as well as an IFC-certified management trainer. She is committed to economic and social transformation in Nigeria and Africa, and has helped create over 100 profitable, impact-driven businesses through LBS MBA and Executive programmes, where she teaches Entrepreneurship.
She is Director of the Business Innovation Accelerator and Project Director for the Impact Investing initiative at LBS. Before joining the faculty, she managed women’s development projects and later worked in corporate banking. She also serves on several boards and consults widely across sectors.
The Admission Process
Begin your path to professional and personal growth with our straightforward enrollment process.
1. Click on the Apply Now button.
2. Select the number of participants to enroll on the programme and then fill in your detials.
3. Request for an invoice or make an instant payment via our secured payment gateway.
4. Upon confirmation of payment, a programme manager will get in touch with you at least three days before the programme commences.