Professor Uchenna Uzo is a preeminent retail expert, distinguished speaker, and award-winning author with a career dedicated to revolutionising Africa’s retail and marketing arenas.

Over the past twenty years at Lagos Business School, Uchenna has profoundly impacted the institution in multiple capacities, including as Director of MBA Programmes, where he played a pivotal role in elevating the school to be ranked among the top 40 Executive MBA programmes globally by the Economist.

Currently serving as the Faculty Director, he continues to drive excellence in Sales, Retail, Marketing, and Consumer Behaviour. Uchenna's passion for transforming Africa’s retail landscape into a formidable global player is evident in his extensive consulting and research work across various industries.

His academic journey includes a B.Sc and M.Sc in Sociology from the University of Lagos, a Master of Research in Management, and a PhD in Management from IESE Business School in Barcelona. His prestigious
roles include a Research Fellowship at the Scandinavian Consortium for Organizational Research (SCANCOR) and a visiting research scholarship at Stanford University.

A fellow of the National Institute of Marketing of Nigeria and the Academic Director of the Africa Retail Academy, Uchenna is recognised for his exceptional teaching and has received numerous awards. He has authored several books, including Africa’s Goldmine: A Guide to Winning Customers in its Unstructured Markets. His articles have been featured in top journals, and he plays an influential role on several company boards, including the Management Board of Lagos Business School.

Uchenna Uzo’s expertise and visionary approach continue to shape the future of retail and marketing in Africa and beyond.

Publications
Journal Articles
Uzo, U. (2016). Cultural Norms and Cultural Agents in Buyer–Seller Negotiation Processes and Outcomes. Journal of Personal Selling and Sales Management, 36 (2), 18.

Uzo, U. & Ogbechie, C. (in press, 2015). Price setting Patterns in Direct Selling Organizations: Insights from Nigerian Organizations. National Sales Conference 2015, Houston. ​

Uzo, U. & Mair, J. (2014). Source and Patterns of Organizational Defiance of Formal Institutions: Insights from Nollywood, the Nigerian Movie Industry. Strategic Entrepreneurship Journal, 8 (56), 74.

Conference Papers
Uzo, U. (2016). Cultural Norms and Cultural Agents in Buyer–Seller Negotiation Processes and Outcomes. Journal of Personal Selling and Sales Management, 36 (2), 18.

Uzo, U. & Ogbechie, C. (in press, 2015). Price setting Patterns in Direct Selling Organizations: Insights from Nigerian Organizations. National Sales Conference 2015, Houston. ​

Uzo, U. & Mair, J. (2014). Source and Patterns of Organizational Defiance of Formal Institutions: Insights from Nollywood, the Nigerian Movie Industry. Strategic Entrepreneurship Journal, 8 (56), 74.

Cases
Uzo, U. (2016). Bank PHB: Rise of Mergers and Brands. The Case Center (pp. 6). Lagos Business School.

Uzo, U. (2015). Grocery Bazaar (GB): Retail Growth Strategies. The Case Center (pp. 8). Lagos Business School.

Uzo, U. (2014). Out of Africa Lifestyle Limited: The Challenge of Market Segmentation. European Case Clearing House (pp. 6). Lagos Business School.

Uzo, U. & Tobun, S. (2014). Ibeju Water Company: Relationships in the Selling Process. The Case Centre (pp. 5). Lagos Business School.

Uzo, U. (2014). Lakeside Water Company: Pricing and Channel Decisions. European Case Clearing House (pp. 4). Lagos Business School.

Uzo, U., Akomode, T., Shogbanmu, S., & Anegbe, P. (2013). Research in Motion: Managing Channel Conflicts. European Case Clearing House (pp. 7). Lagos Business School.

Uzo, U. & Alos, A. J. (2012). Mainframe Film and TV Productions: Launching Maami. European Case Clearing House (pp. 7). Lagos Business School.

Uzo, U. (2012). Bank PHB: Rise of Mergers and Brands. To be sent to ECCH.

Chapters
Uzo, U. (2014). Embedding Ethical Issues in Marketing Management Classes: An Instructors’ Guide. Teaching Ethics across the Management Curriculum – A Handbook for International Faculty. XXX.

Uzo, U. (2014). The Future of Ethics Education in Management Curricula. Teaching Ethics across the Management Curriculum – A Handbook for International Faculty. XXX.

Supplement
Uzo, U. (2012). Shopping Finds its Stride. In Christopher Fodor (Ed.), Doing Business in Nigeria (pp. 60-61). 77 Rue du Faubourg St Denis, 75010 PARIS: Mediaside SARL.