Prof. Tayo Otubanjo is a seasoned executive educator, a sought-after marketing consultant, and a Professor of Marketing at Lagos Business School, where he leads strategic marketing and branding modules within The Chief Executive Programme, The Advanced Management Programme, and The Executive MBA programme.

Tayo has national and international academic and practitioner experiences in strategic marketing, corporate brand identity, corporate communications, and brand strategy. He was a Visiting Professor of Marketing at Yale School of Management, New Haven, Connecticut, where he taught Yale’s MBA, delivering sessions on Brand Strategy. Prof. Otubanjo was a Visiting Fellow at Warwick Business School, University of Warwick. He was invited to serve similarly at the Spears School of Business, Oklahoma State University.

Prof. Otubanjo pursued his PhD in Marketing with a focus on corporate ‘brand’ identity management at The University of Hull (UK) and the University of London, where he was highly instrumental to the development of the first MSc degree programme in Corporate Brand Management in the UK.

Generally, his research takes a social constructionist epistemological approach to the meaning, planning, and management of corporate branding, corporate identity, corporate communications, corporate reputation, and corporate marketing.

Prof. Otubanjo’s work has appeared in numerous ABS quoted journals of note, including Marketing Theory; Academy of Marketing Science Review; Tourist Studies; Management Decisions; The Marketing Review; Journal of Product & Brand Management, Corporate Reputation Review, and Corporate Communications: An International Journal.

Tayo has presented articles at The University of Cambridge, Royal Holloway College of The University of London, University of Birmingham, University of Southampton, Heriot-Watt University, University of Brighton, London Metropolitan University, University of Salerno (Italy), and St. Gallen University (Switzerland). Prof. Otubanjo has also spoken at conferences hosted by a number of American universities, including the University of Southern California, the University of South Carolina, City University of New York, and Drexel University in Philadelphia, just to mention a few.

His class facilitation philosophy is rooted in the use of practical realities of the business environment as an important means of explicating complex business theories. He believes in finding the right balance in the classroom between what might be called the demands of realism and the need to understand complex business theories.

Essentially, he views his facilitation task as an attempt to both prepare students for the sometimes-harsh realities of professional life as marketing practitioners, while at the same time ensuring that whatever natural inclinations they might have to the nobler purposes of marketing or business are encouraged. He believes in interactivity and therefore strives for interactive involvement and participation of students.

Previously, Prof. Otubanjo served Lagos Business School in the capacity of Research Director, during which he had the opportunity to develop a research strategy themed “Applied research for solving institutional business problems in Africa” to guide faculty research focus.
He is currently the Lead Faculty in charge of the LBS Management Scholars’ Academy, composed of elite research assistants who serve the school for a couple of years and then proceed to pursue fully-funded PhD programmes in business studies in the US, UK, and continental Europe.
Tayo was a Visiting Research Fellow at The Warwick Business School, University of Warwick, and was invited to occupy a similar position at Spears School of Business, Oklahoma State University. These appointments were made, given his epistemological mindset on corporate marketing issues.

Prof. Otubanjo has supervised and supervises MPhil, PhD, and Doctor of Business Administration (DBA) theses in his areas of research focus at Lagos Business School. He is willing to take on more doctoral students. He served as an external examiner to the MPhil Marketing and PhD Marketing programmes at the University of Ghana Business School, Legon.

He is an alumnus of the Prestigious IESE Business School, Barcelona, Spain, where he received an international faculty development education, which equipped him with case delivery skills. He also attended Wharton Business School's Global Faculty Development Program.

Prof. Otubanjo offers Strategic Marketing and Brand Management advisory services to numerous firms. Past and current clients include NLNG, Galaxy Backbone, First Bank Plc, FCMB Plc, Keystone Bank Plc, AXA Mansard, Alpha Morgan Capital, Sujimoto Construction, Chams Plc, Cellulant, Top Crust, Superflux, MBC Financial Services Group, Oral B, Consolidated Discount House, among others.

In the course of working for CMCConnect BCW and CentrespreadFCB, now CentrespreadGrey, Prof. Otubanjo carried out brand strategy assignments for national and multinational institutions of note. Some of these include Skye Bank, Wema Bank, Zenith Bank, Coca-Cola, Fanta, Fanta Blackcurrant, Microsoft, and UPS. Others were SAP, Accenture, HiTV, MoneyGram, Kakawa Discount House, SC Johnson, Edo State Board of Internal Revenue (ESBIR), Mass Power Plc, Emirates Airline, and Emzor Pharmaceuticals.

He is an Independent Non-Executive Director on the board of Alpha Morgan Capital Managers.