vburgal@lbs.edu.ng - Biography
- Publications
Vanessa Burgal is a Marketing faculty at Lagos Business School. She has more than 20 years of experience in Europe, Africa and South-America as a Marketing Consultant, coach and university teacher working for Heineken International, Coca-Cola, United Biscuits, Agrolimen and Alimentaria Exhibitions.
She is an expert on brand development, launch and management as well as consumer understanding, market segmentation and brand positioning. Vanessa is currently a Marketing Consultant specialised in Africa. She has consulted widely with a broad range of businesses, small and medium-sized enterprises (SMEs) and multinational companies.
She earned her Bachelor’s degree and MBA from ESADE Business School in Barcelona, Spain. She has also the CEMS Master from HEC Business School in Paris, France.
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