sogbu@lbs.edu.ng - Biography
Silk Ugwu OGBU is an Associate Professor of Communication and Relationship management. His early education was at the University of Calabar, where he received a B.sc in Political Science. Since then, he has earned three different PhDs in related fields: Political Science (International Relations), Marketing (Public Relations) and Public Administration. His research interests are in the areas of political communication, conflict resolution, creativity & innovation, marketing strategies, negotiation, leadership strategies, development communication, stakeholder engagement, brand management and public communication.
He is a political and marketing communication strategist, and stakeholder and relationship management consultant with over 25 years of managerial experience across the private and public sectors. He has contributed immensely through publications, conferences and training to the pursuit of excellence in the academia and industry. He teaches currently at the Lagos Business School, Pan Atlantic University, Lagos.
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