Dr Oliver Nnona teaches Marketing at Lagos Business School, Pan-Atlantic University (LBS). His teaching and research sit at the intersection of strategic management, marketing, and digital technology. His work focuses particularly on how technology is reshaping marketing practice, with emphasis on consumer behaviour, B2B marketing, ethics, negotiation, and the adoption of digital tools to enhance buyer–seller interactions. He also examines entrepreneurial marketing, with a strong interest in indigenous marketing practices and the distinct realities of emerging market contexts.

Drawing on his background in the technology sector, his research and advisory work explore how organisations adopt and deploy digital technologies to strengthen sales and marketing performance. In the classroom, he adopts a highly interactive, participant-centred approach, using dyadic pedagogy to harness the diverse experiences of executives for shared problem-solving. His teaching blends established frameworks with innovative tools, including simulations and immersive learning techniques, with a strong preference for indigenous case studies that reflect local business realities.

Before joining Lagos Business School, Dr Nnona built a broad cross-industry career spanning FMCG, financial services, technology, and telecommunications. He has held roles at leading organisations, including Microsoft, Hewlett-Packard, DPMS (formerly IBM Nigeria), and United Africa Company (UACN) Plc, experiences that continue to inform his practical and applied approach to teaching and research.

He holds a Doctorate from Lagos Business School, a Master’s degree from the University of Portsmouth (UK), and a Bachelor’s degree in Business Administration from Enugu State University of Science and Technology. He is also an alumnus of executive programmes at Harvard Business School and the Kellogg School of Management, Northwestern University.

His advisory work focuses on helping organisations design effective product distribution strategies, compete through indirect marketing channels, and strengthen go-to-market execution, particularly in services and professional sectors. He has recently worked with leading global consulting and professional services firms to enhance their business development capabilities and refine their market approach. His teaching in negotiation spans the full process, equipping participants with the tools to plan, manage, and conclude engagements that deliver consistent, mutually beneficial outcomes.

He is also a strong advocate for extending marketing best practices into non-traditional sectors, including not-for-profits, higher education, and professional services. Beyond his academic and advisory work, he is actively engaged in community and professional service, and currently serves as the Nigeria Country Lead for the Society for Human Resource Management (SHRM), the world’s largest association of HR professionals.