Business Intelligence and Digital Marketing Officer

Business Intelligence and Digital Marketing Officer

The main purpose of the job is to develop and execute traditional and digital marketing plan, develop marketing materials and conduct market research.

 

KEY JOB RESPONSIBILITIES

  • General marketing administration including reporting and analytics
  • Identify emerging trends with data mining, analysis and interpretation to evaluate the need for program modifications or pricing changes, and develop appropriate recommendations.
  • Develop and manage marketing materials
  • Devising strategies to drive and track online traffic to the company website and provide internal reports regularly
  • Utilizing a range of techniques including and not limited to paid search, SEO and PPC
  • Developing and managing social media strategy and engagements
  • Evaluating customer research, market conditions and competitor data

 

REQUIRED SKILLS

  • Must possess computer skills, including, but not limited to Microsoft Office Suite.
  • Data analysis skills using MS-Excel and other statistical packages
  • Experience managing PPC, SEO and Affiliate programmes
  • Experience in E-commerce, SEO, PPC, Email marketing, and social media
  • Must understand and be proficient in both traditional and digital marketing

 

QUALIFICATION

  • B.sc in any social science discipline
  • MBA is an added advantage

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PROFESSIONAL QUALIFICATION

A professional qualification will be an added advantage

 

COGNATE EXPERIENCE

  • Minimum of 3 years work experience

 

APPLICATION

  • Interested candidates should forward their CVs to careers@lbs.edu.ng and Click Here to send their data on or before Friday, July 26, 2019. Please indicate BIDM19 as “Job Code”.
  • Only short-listed candidates shall be contacted. LBS offers equal employment opportunity.