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​Publications
​​Journal Articles

Uzo, U. (2016).  Cultural Norms and Cultural Agents in Buyer–Seller Negotiation Processes and Outcomes.   Journal of Personal Selling and Sales Management, 36 (2), 18.

Uzo, U. & Ogbechie, C. (in press, 2015).  Price setting Patterns in Direct Selling Organizations: Insights from Nigerian Organizations.   National Sales Conference 2015, Houston. ​

Uzo, U. & Mair, J. (2014).  Source and Patterns of Organizational Defiance of Formal Institutions: Insights from Nollywood, the Nigerian Movie Industry.   Strategic Entrepreneurship Journal, 8 (56), 74. 


Conference Papers

Uzo, U. (2016). Grocery Bazaar (GB): Retail Growth Strategies.   Academy of International Business Sub-Saharan Africa Chapter Annual Conference, Lagos, Nigeria.

Uzo, U. & Ogbechie, C. I. (2016, July). The Role of Reseller's Salespeople in Price Setting within Firms.   Academy of Marketing Science - World Marketing Congress, Paris, France.

Uzo, U. (2015, August). Fertile Research Grounds in Emerging and Developing Countries: Revisiting the Role of the Researcher.   2015 Academy of Management Annual Meeting, Vancouver, Canada.

Uzo, U. & Ogbechie, C. I. (2015, April). Price Setting Patterns in Direct Selling Organizations: Insights from Nigerian Organizations.   National Sales Conference, Houston, United States of America.

Uzo, U. & Ogbechie, C. I. (2014, August). Sources of Variance in Organizing for Street Vending: Insights from Street Vending Organizations in Nigeria.   Academy of International Business Sub-Saharan Africa Chapter Inaugural Conference, Nairobi, Kenya.

Uzo, U. & Ogbechie, C. I. (2014, August). Research in Motion: Managing Channel Conflicts.   Academy of International Business Sub-Saharan Africa Chapter Inaugural Conference, Nairobi, Kenya.

Uzo, U. & Mair, J. (2013, June). Firms Improvising as Modus Operandi: Insights from the Nigerian Movie Industry.   European Group of Organisational Studies (EGOS) 2013 Conference, Montreal, Canada.

Uzo, U. (2013, June). Improvisation as Modus Operandi: Insights From Nollywood.   SSWO 2013 Montreal The Structure and Structuring of Work within and across Organizations, Montreal, Canada.

Uzo, U. (2013, January). Unpacking the Nature of Informal Firms???.   AOM-Africa Conference, Johannesburg, South Africa.

Uzo, U. & Mair, J. (2012). Features of Informal Firms: Insights on Organizing and Improvising in the Nigerian Movie Industry.   Annual Meeting of the Academy of Management, Boston, United States of America.

Uzo, U. & Mair, J. (2012). Trajectories of Organizing and Institutional Complexity in the Nigerian Movie Industry.   8th International Workshop on New Institutionalism, Barcelona, Spain.

Uzo, U. (2012, March). Stay Local or go Foreign? A Multi-Case Inductive Study of Institutional Choice in the Nigerian Movie Industry.   8th International Workshop on New Institutionalism, Barcelona, Spain.

Uzo, U. & Mair, J. (2011). Building and Going away From Informal Templates of Organizing: Evidence from the Nigerian Movie Industry.   27th edition of the Egos Conference, Gothenburg, Sweden.

Uzo, U. & Mair, J. (2010). The Creation of Markets in the Nigerian Movie Industry: Strategic Engagement and Collective Action by Ethnic Communities.   5th edition of the Organizational Studies Conference, Marguax, France.

Uzo, U. & Mair, J. (2010). Institutional work in the Nigerian movie industry: Strategic Interactions in Local Ethnic Communities to Resolve Institutional Ambiguity.   the 2nd Edition of the International Conference on Institutions and Work, Vancouver, Canada.

Uzo, U. & Mair, J. (2010). Institutional Ambiguity and Industry Emergence: A Comparative Case Study of the Yoruba and Hausa Movie Industries of Nigeria.   26th Edition of the Egos Conferences, Lisbon, Portugal. 


Cases

Uzo, U. (2016). Bank PHB: Rise of Mergers and Brands. The Case Center (pp. 6). Lagos Business School. 

Uzo, U. (2015). Grocery Bazaar (GB): Retail Growth Strategies. The Case Center (pp. 8). Lagos Business School. 

Uzo, U. (2014). Out of Africa Lifestyle Limited: The Challenge of Market Segmentation. European Case Clearing House (pp. 6). Lagos Business School. 

Uzo, U. & Tobun, S. (2014). Ibeju Water Company: Relationships in the Selling Process. The Case Centre (pp. 5). Lagos Business School. 

Uzo, U. (2014). Lakeside Water Company: Pricing and Channel Decisions. European Case Clearing House (pp. 4). Lagos Business School. 

Uzo, U., Akomode, T., Shogbanmu, S., & Anegbe, P. (2013). Research in Motion: Managing Channel Conflicts. European Case Clearing House (pp. 7). Lagos Business School. 

Uzo, U. & Alos, A. J. (2012). Mainframe Film and TV Productions: Launching Maami. European Case Clearing House (pp. 7). Lagos Business School. 

Uzo, U. (2012). Bank PHB: Rise of Mergers and Brands. To be sent to ECCH.  

 

Chapters

Uzo, U. (2014). Embedding Ethical Issues in Marketing Management Classes: An Instructors' Guide. Teaching Ethics across the Management Curriculum - A Handbook for International Faculty. XXX. 

Uzo, U. (2014). The Future of Ethics Education in Management Curricula. Teaching Ethics across the Management Curriculum - A Handbook for International Faculty. XXX.  


Supplement

Uzo, U. (2012). Shopping Finds its Stride. In Christopher Fodor (Ed.), Doing Business in Nigeria (pp. 60-61). 77 Rue du Faubourg St Denis, 75010 PARIS:  Mediaside SARL.

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