research interests sits at the interface between social constructionism
on the one hand and the elements of corporate marketing including
corporate branding, corporate identity, corporate reputation, corporate
image, corporate communications, and corporate public relations, on the
his return from the UK, he worked for CentrespreadFCB Nigeria (a
leading advertising agency) as Director for Brand Strategy & Account
Planning. At CentrespreadFCB, he offered brand strategy and planning
services to numerous national and multinational firms. Some of these
include MoneyGram, Dunn & Bradstreet, SC Johnson, Pan Ocean Oil
Corporation, Megafone, HiTV, MTI Plc, Mass Power Plc, FCMB Plc, Skye
Bank Plc, Emirates, Starcomms, Emzor, Wema Bank Plc, Tantalizers,
National Sports Lottery (NSL), Edo State Board of Internal Revenue just
to mention a few.
to CentrespreadFCB, Dr. Otubanjo taught a variety of marketing modules
at undergraduate and postgraduate levels at Brunel Business School,
Brunel University London. He also taught marketing at London Institute
of Business Technology.
in his career, he worked in client service and market intelligence
capacity for CMC Connect Lagos (a highly regarded reputation management
and stakeholder engagement consulting firm). At CMC Connect, Tayo had
the opportunity of working on large national and multinational accounts.
Some of these include Coca-Cola, UPS, Accenture, Fanta Blackcurrant,
Peugeot, Shell, Microsoft, SAP, Kakawa etc.
PhD thesis at University of Hull (UK) and later at Brunel University,
London examined how business organisations, especially banks, construct
the meaning of corporate identity over time. This thesis pioneered the
use of social constructionism in the field of corporate identity and in
the larger field of corporate marketing studies.
has won several academic awards including the Teaching Fellowship Award
from Brunel University, London (2006-2008); the Vice Chancellor
Research Travel Award also from Brunel, University, London (2007) and
the British Academy of Marketing Conference Grant (2007). His works have
appeared in a number of UK's RAE quoted peer review journals including
Management Decisions; The Marketing Review, Corporate Communications: an
International Journal, Journal of Product & Brand Management,
Corporate Reputation Review and more. He has published in edited books
on topics such as corporate branding (Butterworth-Heinnemann, UK) and
corporate reputation (Routledge, USA). In addition to these, Tayo has
written well over fifty working papers within his areas of
specialization. Full text of these papers, which are at various stages
of review, can be located and viewed on the Social Science Research
Network (SSRN) website.
has reviewed academic and research papers for a number of European
academic journals. Some of these include European Journal of Marketing,
Journal of Brand Management and Journal of Communication Management.
consults in the broad areas of corporate brand and corporate identity
management, strategic corporate communications, brand strategy
development, brand leadership management, strategic corporate reputation
management and also semiotic deconstruction of corporate