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Sales Academy​​

The LBS Sales Academy is designed to provide sales professionals with practical tools required to win in today's highly competitive and dynamic market. At the end of the training, participants would be equipped with hands-on training on the practical aspect of sales in Nigeria and beyond, using identified challenges across major industries as case studies. Our training modules are designed with activity-based components and capstone projects which will enable participants to apply key learnings directly to their work to improve the standard of performance and meet organisational sales targets.

Programme Structure

Module 1 - 8: Two days of every learning week would be in-class (4 Sessions per Day). Online engagement between modules in the second week of the Module which will include Discussion Forum,

Interaction with Faculty, Short Assignments, and Feedback

Module 9:  Meet the Mentor/Cap-Stone Project Introduction - 

Module 10: – General/Non-Core Module - Online (Personal Effectiveness, Personal Branding, Time Management)

Mentorship – One month of Mentorship, Project Writing, and Online Engagement. (Practical assignments embedded in the Mentorship Program. Practical Business Case - translating into real-life situations)

Meet the Sales Director – Presentation to select /Sales/Marketing Directors – (last week of the Program)

Review and Feedback – (Last week of the Program)

Key Learning Outcomes

Upon completion of the programme, participants will:

  1. Develop implementable sales plans with strategic and tactical components including territory allocation and management, design, planning, execution.

  2. Build effective sales pipelines, successfully close sales and develop lasting client relationships

  3. Adopt an 'outside-the-box' approach to problem-solving, focusing utilising meaningful data to understand consumers needs and determine sales effectiveness.

  4. Identify current consumer, market and trade channel trends in Nigeria for sales planning and execution

  5. Develop key criteria for identifying ways organisations can achieve sales targets by effectively through the four components of the marketing mix (product, price, promotion and place)

  6. Determine the best route-to-market strategy in a VUCA (Volatile, Uncertain, Complex and Ambiguous) environment

  7. Understand sales analytics, budgetary design and implementation and performance reporting

  8. Understand the value of social selling in today's ubiquitous digital economy.

Learning Approach

Our experienced sales experts, trainers, and innovators will provide guidance through teaching, mentoring and experiential learning. A strong emphasis will be laid on the applicability of concepts, practices, tools and frameworks to the Nigerian business environment. Our delivery method and pedagogical approach comprise:

  • In-Class learning

  • Case studies and role plays

  • Self-assessments (through reflection dairies)

  • Online learning

  • Mentorship by industry experts

Programme Duration and Date

3 Months: October 3 – December 14, 2018



Delivery Method

Module 1

October 3, 2018

In-class sessions

Module 2

October 4, 2018

In-class sessions


October 8-12, 2018

Online sessions

Module 3

October 17, 2018

In-class sessions

Module 4

October 18, 2018

In-class sessions


October 22-26, 2018

Online sessions

Module 5

October 31, 2018

In-class sessions

Module 6

November 1, 2018

In-class sessions


November 5 -9, 2018

Online sessions

Module 7

November 13, 2018

In-class sessions

Module 8

November 14, 2018

In-class sessions


November 15-21, 2018

Online sessions

Module 9

November 22, 2018

Capstone Project Introduction

Module 10

November 23, 2018

General/Non-Core Online Module


November 26-30, 2018

Capstone Group Discourse and Q&A


December 3-14, 2018

Submission of Capstone Project

Target Audience

  • Sales Professionals/Practitioners with more than 3 years experience

Programme Fee

 N1,500,000.00 (One Million, Five Hundred Thousand Naira Only)