This programme is designed to provide a conceptual framework for understanding strategic customer relationships, as well as tools for designing and implementing a Strategic Accounts Management (SAM) programme to develop relationships. Whether you are already managing strategic accounts or looking to start a programme on a local or global scale, this workshop will help you manage & grow strategic account relationships as assets.
Participants will walk away knowing how to:
Key Account Managers, Relationship Managers, Managers, and experienced sales people charged with growing their company's largest account, including:
14 – 16, 2018