Sign In


Outstanding Customer Relationship

Programme Overview

Devising and implementing appropriate strategies for customer management and effective communication will create value for customers, achieve strategic company goals and ensure competitive advantage in the market place. The course is structured to provide participants with the essential tools for not only achieving breakthrough service, but also laying the foundations for an innovative, dynamic work culture tailored to the exacting needs of clientele. The focus is on managing customer expectation, delighting the customer, effective relationship management and understanding the barriers to delivery of outstanding customer service.

Considering the skills required to achieve the above goals, the following are t​he learning outcomes:

  • Building a world class customer service culture in organisations  to ensure that the participants understand customer service philosophy
  • To kindle the entrepreneurial spirit among participants by focusing on the benefits of customer retention and customer life time values
  • To equip participants with the tool kit for serving customers well and also achieving better results from their marketing efforts


Customer Management: Tools for effective Relationship Management.

  • Role of Effective Communication in Customer management
  • Maintaining and Updating Database (to aid effective communication)
  • Creating and Communicating Value
  • Barriers to Value Creation
  • Best Practices around the World
  • Telephone Techniques

Managing Complaints and Feedback: Best Practices Worldwide.

  • Handling objections and complaints
  • Scenario (case study discussion)
  • Video presentation
  • Monitoring of complaints and compliments
  • Action guides for solving problems and taking corrective action
  • Monitoring Customer Satisfaction

Programme Outcomes

The program will strengthen your capacity to:

  • Improve your  performance on customer service delivery
  • Deliver superior customer service leading to customer delight
  • Improve team work and synergy within various departments
  • Achieve competitive advantage in the market where you operate
  • Delight  internal and external customers
  • Become more productive and increase job satisfaction
Target Audience

​Individuals from medium-sized businesses, NGOs and large corporates who have customer facing functions with at least two years' experience in a customer service role, serving end consumers, retailers and other end consumers



170, 000​

Register: Closed for registration