A customer who has an exponential impact on revenue and profits and can influence an organisation's ability to compete effectively can be termed as a Strategic Account. As such, B2B & B2C organisations are increasingly discovering the importance of protecting, and growing the relationship with identified Strategic Accounts.
This workshop is designed to provide a conceptual framework for understanding strategic customer relationships as well as tools for designing and implementing a Strategic Accounts Management (SAM) programme.
Participants will walk away knowing how to:
Key Account Managers, Relationship Managers, Managers, and experienced sales people charged with growing their company's largest account, including: