To stay ahead in the digital marketing space, the modern marketer needs to understand key strategies in digital marketing. Meeting the rapid demands of today's world requires an understanding of key trends and processes in the digital age. A multi-channel online strategy is an integral part of the overall strategy of an organisation. This course will provide practical real-world insight of how leading organisations succeed.
We will teach proven techniques and strategies, social media tools, technology, and platform for the management and measurement of digital success. We will address some key questions: How can your brand sell through digital networks? How can social media help you succeed? How can you manage effectively in today's digital world? How does online marketing strategy integrate with the traditional marketing concept of the four Ps (product, place, price and promotion)?
At the end of the three days, participants will be able to develop a framework for implementing a holistic and sustainable digital marketing strategy for winning in today's business world. A sample communication plan document will be reviewed for benchmark purposes.
Value Creation: Marketing to the Digital Customer
The program will strengthen your capacity to: