Marketing and Sales Management
Outstanding Customer Relationship Management
2 weeks
Start Date
November 10

Devising and implementing appropriate strategies for customer management and effective communication will create value for customers, achieve strategic company goals and ensure competitive advantage in the market place. The course is structured to provide participants with the essential tools for not only achieving breakthrough service, but also laying the foundations for an innovative, dynamic work culture tailored to the exacting needs of clientele. The focus is on managing customer expectation, delighting the customer, effective relationship management and understanding the barriers to delivery of outstanding customer service.


Participants will learn to deliver customer service and result based marketing efforts serving customers while also achieving better results from their marketing effort. The key to sustainable success for any operator is the industry and consistency of its service, as well as an understanding of the customer. This is the key focus of the seminar


Key Learning Objectives/ Benefits

  • improve your performance on customer service delivery
  • deliver superior customer service leading to customer delight
  • improve team work and synergy within various departments
  • achieve competitive advantage in the market where you operate
  • delight internal and external customers
  • become more productive and increase job satisfaction


Programme Curriculum

Customer Management: Tools for effective Relationship Management.

  • Role of Effective Communication in Customer management
  • Maintaining and Updating Database (to aid effective communication)
  • Creating and Communicating Value
  • Barriers to Value Creation
  • Best Practices around the World
  • Telephone Techniques

Managing Complaints and Feedback: Best Practices Worldwide.

  • Handling objections and complaints
  • Scenario (case study discussion)
  • Video presentation
  • Monitoring of complaints and compliments
  • Action guides for solving problems and taking corrective action

Target Audience

Individuals from medium-sized businesses, NGOs and large corporates who have customer-facing functions with at least two years’ experience in a customer service role, serving end consumers and retailers and desire to:

To improve customer service

  • Inculcate service culture and deliver superior level of performance
  • Understand how to delight a customer
  • Provide insight into customer behavior
  • Create lasting customer satisfaction and return business
  • Convert satisfied customers into loyal customers and advocates of the company

Sample of positions held by recent participants:

  • Customer service executives
  • Customer service supervisors
  • Call center operators
  • Relationship managers
  • Front desk executives
  • Tele-marketers


  • Dr. Ogechi Adeola
  • Dr. Tayo Otubanjo
  • Dr Anderson Uvie-Emegbo
  • Mrs Kate Guobadia

A very rich and rewarding experience comparable to the best practices. A rich program both in theory and in case studies. Very high level faculty with relevant industry experience.”

Upcoming Sessions

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