Marketing and Sales Management
LBS Certificate Programme for Retail Professionals
Length
Self-paced
Start Date
December 12, 2021
Fee
N80,000 | $145
Location
Online

This certificate course for retail practitioners has been assembled for beginners as well as relatively inexperienced retail professionals. Participants will learn career opportunities available to retailers, environment factors affecting retail on the continent, and even basic accounting practices concerning retail. By the end of the programme, participants should be well armed to avoid the many pitfalls and that beginning retail professionals often fall into.

  1. Introduction to Retailing
  2. Managing Your Retail Career Opportunities in Africa
  3. Introduction to African Consumer Behaviour and Shopper Marketing 
  4. African Retail Environment: legal, economic and socio-political
  5. Physical and Virtual Selling Skills for Retail Practitioners
  6. Customer Service Playbook for Africa
  7. Ethical issues for retail practitioners in Africa
  8. Retail Finance & Accounting Basics 

Programme Structure

There are 8 modules in total for the LBS Certificate Programme for Retail Professionals. Each module  has been carefully curated to provide a unique learning experience for participants. Each module contains between 4 – 7 videos, knowledge check exercises, role plays and other activities coming to around 30 minutes of video content in total. The videos are accompanied by a recommended text, and each module has a short quiz that needs to be passed before a participant can move on to the next module.

 

Module Title Facilitator
Introduction to Retailing

 

Jubril Salaudeen
Managing Your Retail Career Opportunities in Africa

 

Wambui Mbarire
Introduction to African Consumer Behaviour and Shopper Marketing

 

Vanessa Burgal
African Retail Environment: legal, Economic, and Socio-Political

 

Olawale Ajai
Physical and Virtual Selling Skills for Retail Practitioners

 

Chidi Okoro
Customer Service Playbook for Africa

 

Adedeji  Onatunde
Ethical issues for Retail Practitioners in Africa

 

Kemi Ogunyemi
Retail Finance & Accounting Basics

 

Chidozie Nnewuihe

Target Audience

The LBS Certificate Programme for Retail Professionals is open to all who wish to join, no matter the level of their practice. In particular, the following groups stand to gain a lot from membership:

  1. Individuals or groups interested in branching out to the retail business
  2. Retail professionals looking to upgrade their skills
  3. Executive leaders of retail functions or organisations
  4. Government officials and policy makers in the retail sector

Participants can either take one of the certificate courses to become members and receive a free annual subscription or pay the annual subscription fee.

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