Marketing and Sales Management
LBS Certificate Programme for Senior Retail Executives
Length
Self-paced
Start Date
November 7, 2021
Fee
N240,000 | $430
Location
Online

The LBS Certificate Programme for Senior Retail Executives for retail executives, public sector leaders in the retail sector, supermarket, ecommerce, pharmacy and shopping mall owners, heads and executive members of retail associations, team leaders responsible for determining the direction of the retail business, strategic planning and people development. This gives a more strategic overview of the role of retail within an organization. Artificial intelligence, as regards retail, supply chain management and more are treated in this course for retail leaders.

    1. Financing and Running a Profitable Retail Business
    2. Strategic Retail Planning in Africa
    3. E-commerce Opportunities and Strategic Customer Engagement in Africa
    4. Effective Leadership and Talent Management for Retail Executives
    5. Retail Data Analytics and Decision Making in Africa
    6. Strategic supply chain and logistics management in Africa
    7. Artificial Intelligence for African retail stores
    8. Ethical issues for retail executives in Africa

Programme Structure

There are 8 modules in total for the LBS Certificate Programme for Senior Retail Executives. Each module   has been carefully curated to provide a unique learning experience for participants. Each module contains between 4 – 7 videos, knowledge check exercises, role plays and other activities coming to around 30 minutes of video content in total. The videos are accompanied by a recommended text, and each module has a short quiz that needs to be passed before a participant can move on to the next module.

Module Title Facilitator
Financing and Running a Profitable Retail Business Larry Osafiana
Strategic Retail Planning in Africa Samuel Eje
Ecommerce Opportunities and Strategic Customer Engagement in Africa Glory Enyinnaya
Effective Leadership and Talent Management for Retail Executives Akin Oparison
Retail Data Analytics and Decision Making in Africa Bongo Adi
Strategic Supply Chain and Logistics Management in Africa Frank Ojadi
Artificial Intelligence for African Retail Stores Bayo Adekanmbi
Ethical Issues for Retail Executives in Africa Kemi Ogunyemi

Target Audience

The LBS Certificate Programme for Senior Retail Executives is open to all who wish to join, no matter the level of their practice. In particular, the following groups stand to gain a lot from membership:

  1. Individuals or groups interested in branching out to the retail business
  2. Retail professionals looking to upgrade their skills
  3. Executive leaders of retail functions or organizations
  4. Retail-facing (key account managers, commercial managers and sales executives) and non-retail facing (brand marketers, category managers, shopper marketers) professionals.
  5. Government officials and policy makers in the retail sector

Participants can either take one of the certificate courses to become members and receive a free annual subscription or pay the annual subscription fee.

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