Marketing and Sales Management
LBS Certificate Programme for Retail Managers
Length
Self-paced
Start Date
November 30, 2021
Fee
N160,000 | $285
Location
Online

The LBS Certificate for Retail Managers is for retail managers, retail-facing (key account managers, commercial managers and sales executives) and non-retail facing (brand marketers, category managers, shopper marketers) professionals, public sector officials in the retail sector. By the end of this programme, participants can expect to improve their managerial abilities and comprehension of retail operations.

  1. African Shopper Behaviour and Trends
  2. Retail Store Branding and Customer Service in Africa
  3. Merchandising& Store Layout in Africa
  4. People Management in Retail 
  5. Retail Store Analytics and Technologies for Africa
  6. Retail Pricing Tactics and Strategies in Africa
  7. Retail Store Financing and Profitability
  8. Ethical Issues in Retail Management

Programme Structure

There are 8 modules in total for the LBS Certificate Programme for Retail Managers. Each module  has been carefully curated to provide a unique learning experience for participants. Each module contains between 4 – 7 videos, knowledge check exercises, role plays and other activities coming to around 30 minutes of video content in total. The videos are accompanied by a recommended text, and each module has a short quiz that needs to be passed before a participant can move on to the next module.

 

Module Title Facilitator
African Shopper Behaviour and Trends Vanessa Burgal
Retail Store Branding and Customer Service in Africa Kachi Onubogu
Merchandising and Store Layout in Africa Jubril Salaudeen
People Management in Retail Henry Onukwuba
Retail Store Analytics and Technologies for Africa Willy Kimani
Retail Pricing Tactics and Strategies in Africa Valentine Aganbi
Retail Store Financing and Profitability Akintola Owolabi
Ethical Issues in Retail Management Omowumi Ogunyemi

Target Audience

The LBS Certificate Programme for Retail Managers is open to all who wish to join, no matter the level of their practice. In particular, the following groups stand to gain a lot from membership:

  1. Retail professionals looking to upgrade their skills
  2. Retail-facing (key account managers, commercial managers and sales executives) and non-retail facing (brand marketers, category managers, shopper marketers) professionals.
  3. Government officials and policy makers in the retail sector

Participants can either take one of the certificate courses to become members and receive a free annual subscription or pay the annual subscription fee.

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