In a highly competitive market environment, businesses need to build on existing revenue streams and at the same time find new ones. The strategic innovation and business development programme offer participants insights on identifying and implementing innovative ideas, as well as closing new and existing business relationships.

Key Learning Objectives

By the end of the programme, participants will understand: 

• How to build innovation and growth strategies based on an understanding of the current market environment characterised by declining revenues and turbulent changes 
• The rudimentary of innovation in products, services and processes for new and existing markets 
• How to retain existing businesses and clients, and prospects for new businesses, clients and markets, particularly in a turbulent market environment 
• How to lead internal teams and manage relationships across organisational boundaries to support business development goals and corporate strategy

Programme Curriculum

Strategy Development

• Developing Innovation and Growth Strategies
• Competitive and Market Analysis
• Understanding Market Trends and the need for Innovation
• Setting Targets: economic and social targets

Recognising and Identifying Opportunities

• Environmental Scanning
• Creativity and Prospecting for New Businesses, improving existing businesses and processes
• Capturing the Voice of the Customer

Resource and Capability Development

• Managing Innovation in Products, Services and Processes
• Managing the Innovation Process
• Project and Time Management
• Performance Measurement

Marketing Strategies

• Market Research
• Effective marketing, advertising and promotional planning including identifying opportunities for campaigns, products and effective distribution channels
• Market Penetration and Development

Business Development: Managing Stakeholders

• Managing Internal Stakeholders
• Management of the Business Development Function – Internal Stakeholders
• Building and Leading an Effective and Cohesive Management Team
• Managing Change for Innovation
• Building innovation culture
• Building Relationships with New Clients
• Contracting, Negotiating and Closing Deals
• Market Retention and Enhancing Existing Relationships