Strategy, Innovation and Governance
Doing Business in Africa: Understanding Context and Opportunities
6 days over 3 weeks (Tuesday & Thursday)
Start Date
November 2

This course introduces frameworks and models for investments and positioning across sectors, nations, industries, and time frames in Africa.   Executives will learn about tools and develop skills to help them navigate the business landscape of Africa in terms of selection of investments and markets, as well as in locally relevant components of effective operating businesses.  

Africa is unlike any other emerging region in several regards:  Its massive land area (greater than India plus China, USA and Western Europe), there are about 54 countries and almost as many visas, 40 or so currencies, and hundreds of languages.  There is little connectivity between nations and cities, institutions (governments, law, and banking) are weak, and nations are poor.  Yet there are over a billion people in sub-Saharan Africa today, with the population expected to grow faster than in any other region on the planet. The continent is rapidly urbanising with simultaneous scarcity and abundance of resources.


Key Learning Objectives/ Benefits

At the end of this programme, you will possess:

  • A profound understanding of the competitive context and business environment in Africa
  • An in-depth analysis of the alternative strategies and organisational models applicable not only within the region but across it
  • An assessment of the balance between cultural differences, national governments and the global perspectives of firms
  • An understanding of strategies that can aid companies adapt their local home country strategy to the needs and peculiarities of the consumers they are targeting in the new countries


Programme Curriculum

  • Understand the specific characteristics of African markets.
  • Analyse the recent political and economic trends in the African context.
  • Risks of doing business in the African context.
  • Examine and implement the strategic choices for doing business in the African context both broadly and with respect to specific regions in Africa.
  • Improve marketing skills in the African context with regard to Africa’ emerging consumer segments.
  • Negotiate more effectively by keeping in mind the African cultural nuances.
  • Contrast the distinct legal environments in different African regions.
  • Ethical dilemmas and social responsibility issues in the African context.
  • Managing institutional voids
  • Develop a detailed strategic action plan for expansion into your choice and target countries

Target Audience

This seminar is designed specifically for:

  • Senior executives and leaders in organisations who have been assigned to work in international locations of their local companies within Africa


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