Online Programmes
Designing A Marketing Plan: Tools, Techniques and Strategies
1 Month
Start Date
June 19, 2020

The programme is designed to provide practitioners with strategic, marketing or commercial responsibilities – with the skills to design and implement marketing plans and framework to win in the competitive landscape


Key Learning Objectives/ Benefits

Participants on this programme will be able to;

  • Carry out a comprehensive situation analysis of your competitive environment with the view to determining the current capabilities of your  organisation,  its current and potential customers, the dynamics of its  business environment 
  • Understand the target market to ensure proper segmentation, targeting and positioning of your  product offerings 
  • Carry out a SWOT analysis of the current marketing strategies. Evaluate the internal and external positions with a view to setting SMART objectives and charting the course for the best competitive strategy.
  • Align the proposed marketing strategy with business goals and objectives.
  • Develop built-in mechanisms to track and monitor performance with the view to ensuring corrective measures are in place to check variances.

Programme Curriculum

  • Situation Analysis (Overview and Strategic of customers, competitors, market and environment
  • Segmentation, Targeting and Positioning (STP)
  • Competitive Analysis
  • Designing your Marketing Plan


Target Audience

This programme will benefit:

  • Practitioners with strategic, marketing or commercial responsibilities with the ambition to boost their team’s contribution to the organisation’s business strategy and results, deliver a superior level of performance and work intensively with like-minded individuals
  • Minimum 5 years of work experience in marketing or sales
  • Industry: FMCG, Retail, NGO, Government, Telecommunications, Banking


  • Dr. Ogechi Adeola

A very rich and rewarding experience comparable to the best practices. A rich program both in theory and in case studies. Very high level faculty with relevant industry experience.”

Upcoming Sessions

Currently, there are no upcoming sessions

Contact Us
  • Send an email to


    Call Efosa on 07019900758

  • The Programme Manager will get in touch with you as soon as your application is received.

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