The programme is designed to provide practitioners with strategic, marketing or commercial responsibilities – with the skills to design and implement marketing plans and framework to win in the competitive landscape

Key Learning Objectives/ Benefits

Participants on this programme will be able to;

• Carry out a comprehensive situation analysis of your competitive environment with the view to determining the current capabilities of your  organisation,  its current and potential customers, the dynamics of its  business environment 
• Understand the target market to ensure proper segmentation, targeting and positioning of your  product offerings 
• Carry out a SWOT analysis of the current marketing strategies. Evaluate the internal and external positions with a view to setting SMART objectives and charting the course for the best competitive strategy.
• Align the proposed marketing strategy with business goals and objectives.
• Develop built-in mechanisms to track and monitor performance with the view to ensuring corrective measures are in place to check variances.

Programme Curriculum

• Situation Analysis (Overview and Strategic of customers, competitors, market and environment
• Segmentation, Targeting and Positioning (STP)
• Competitive Analysis
• Designing your Marketing Plan