Marketing and Sales Management
Analytics for Better Marketing Decisions
2 weeks
Start Date
October 14

Today’s marketing managers are expected to use data to make better marketing decisions from promotion strategy to campaign optimization and pricing improvements – while relying on a vast array of toots and technologies from providers and agencies with a goal of generating actionable insight. However, navigating these choices can be daunting due to the sheer breadth of available options and a lack of transparency about how insights are generated.

This seminar will help participants succeed in today’s data-driven culture by providing a foundational skill set that can be used across marketing contexts, data sources and technologies in order to drive better business outcomes

Key Learning Objectives/ Benefits

Upon Completion of this program, participants will:

  • Gain a foundational understanding of analytics to drive business outcomes and marketing ROI
  • Master marketing analytics problems that span the customer journey from awareness and consideration to development and retention
  • Understand the marketing decision process.
  • Develop the right marketing mix for each brand or product portfolio.
  • Learn how to integrate managerial
  • Frameworks for segmenting your business market
  • Improved B2B marketing strategy analysis skills
  • Customer value models tailored to your marketplace


Programme Curriculum

  • The marketing analytics framework
  • Framework for Pricing Marketing Strategy.
  • Managing the customer Center Organization and Planning tools and Techniques.
  • Forecasting Methods Strategies and translating insights into Marketing Strategy.
  • Driving organic growth through business innovation
  • How to make better decisions and measure ROI
  • Methods for predicting prospective customer behavior and managing customer agitation
  • Strategies for growing your customer base and Managing customer value
  • Creating a market-oriented company
  • Creating and building business brands

Target Audience

This programme will benefit:

  • Mid-level managers at large and mid-size companies who are responsible for connecting marketing analytic insights and business actions
  • Executives and entrepreneurs from organizations tasked with making data-driven marketing decisions across their organizations
  • Product management, brand management, sales and strategic Professionals.


  • Professor Louis Nzegwu
  • Dr. Obinna Muogboh
  • Dr. Tayo Otubanjo
  • Ike Kelikume
  • Mark Fister
  • Alli Adetunji

A very rich and rewarding experience comparable to the best practices. A rich program both in theory and in case studies. Very high level faculty with relevant industry experience.”

Upcoming Sessions


October 14 – 28

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