Marketing and Sales Management
Analytics for Better Marketing Decisions
Length
2 weeks
Start Date
October 14
Fee
N178,500
Location
Online

Today’s marketing managers are expected to use data to make better marketing decisions from promotion strategy to campaign optimization and pricing improvements – while relying on a vast array of toots and technologies from providers and agencies with a goal of generating actionable insight. However, navigating these choices can be daunting due to the sheer breadth of available options and a lack of transparency about how insights are generated.

This seminar will help participants succeed in today’s data-driven culture by providing a foundational skill set that can be used across marketing contexts, data sources and technologies in order to drive better business outcomes

Key Learning Objectives/ Benefits

Upon Completion of this program, participants will:

  • Gain a foundational understanding of analytics to drive business outcomes and marketing ROI
  • Master marketing analytics problems that span the customer journey from awareness and consideration to development and retention
  • Understand the marketing decision process.
  • Develop the right marketing mix for each brand or product portfolio.
  • Learn how to integrate managerial
  • Frameworks for segmenting your business market
  • Improved B2B marketing strategy analysis skills
  • Customer value models tailored to your marketplace

 

Programme Curriculum

  • The marketing analytics framework
  • Framework for Pricing Marketing Strategy.
  • Managing the customer Center Organization and Planning tools and Techniques.
  • Forecasting Methods Strategies and translating insights into Marketing Strategy.
  • Driving organic growth through business innovation
  • How to make better decisions and measure ROI
  • Methods for predicting prospective customer behavior and managing customer agitation
  • Strategies for growing your customer base and Managing customer value
  • Creating a market-oriented company
  • Creating and building business brands

Target Audience

This programme will benefit:

  • Mid-level managers at large and mid-size companies who are responsible for connecting marketing analytic insights and business actions
  • Executives and entrepreneurs from organizations tasked with making data-driven marketing decisions across their organizations
  • Product management, brand management, sales and strategic Professionals.

Faculty

  • Professor Louis Nzegwu
  • Dr. Obinna Muogboh
  • Dr. Tayo Otubanjo
  • Ike Kelikume
  • Mark Fister
  • Alli Adetunji

A very rich and rewarding experience comparable to the best practices. A rich program both in theory and in case studies. Very high level faculty with relevant industry experience.”

Upcoming Sessions

2020

October 14 – 28


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