• Biography
  • Publications

Dr. Tayo Otubanjo is a senior lecturer at Lagos Business School. He facilitates full-time and executive MBA modules in marketing management. He is a Visiting Research Fellow at Warwick Business School, University of Warwick (UK) and a Visiting Scholar at Spears School of Business, Oklahoma State University (USA).

Tayo’s research interests sits at the interface between social constructionism on the one hand and the elements of corporate marketing including corporate branding, corporate identity, corporate reputation, corporate image, corporate communications, and corporate public relations, on the other.

On his return from the UK, he worked for CentrespreadFCB Nigeria (a leading advertising agency) as Director for Brand Strategy & Account Planning. At CentrespreadFCB, he offered brand strategy and planning services to numerous national and multinational firms. Some of these include MoneyGram, Dunn & Bradstreet, SC Johnson, Pan Ocean Oil Corporation, Megafone, HiTV, MTI Plc, Mass Power Plc, FCMB Plc, Skye Bank Plc, Emirates, Starcomms, Emzor, Wema Bank Plc, Tantalizers, National Sports Lottery (NSL), Edo State Board of Internal Revenue just to mention a few.

Prior to CentrespreadFCB, Dr. Otubanjo taught a variety of marketing modules at undergraduate and postgraduate levels at Brunel Business School, Brunel University London. He also taught marketing at London Institute of Business Technology.

Earlier in his career, he worked in client service and market intelligence capacity for CMC Connect Lagos (a highly regarded reputation management and stakeholder engagement consulting firm). At CMC Connect, Tayo had the opportunity of working on large national and multinational accounts. Some of these include Coca-Cola, UPS, Accenture, Fanta Blackcurrant, Peugeot, Shell, Microsoft, SAP, Kakawa etc.

His PhD thesis at University of Hull (UK) and later at Brunel University, London examined how business organisations, especially banks, construct the meaning of corporate identity over time. This thesis pioneered the use of social constructionism in the field of corporate identity and in the larger field of corporate marketing studies.

He has won several academic awards including the Teaching Fellowship Award from Brunel University, London (2006-2008); the Vice Chancellor Research Travel Award also from Brunel, University, London (2007) and the British Academy of Marketing Conference Grant (2007). His works have appeared in a number of UK’s RAE quoted peer review journals including Management Decisions; The Marketing Review, Corporate Communications: an International Journal, Journal of Product & Brand Management, Corporate Reputation Review and more. He has published in edited books on topics such as corporate branding (Butterworth-Heinnemann, UK) and corporate reputation (Routledge, USA). In addition to these, Tayo has written well over fifty working papers within his areas of specialization. Full text of these papers, which are at various stages of review, can be located and viewed on the Social Science Research Network (SSRN) website.

Tayo has reviewed academic and research papers for a number of European academic journals. Some of these include European Journal of Marketing, Journal of Brand Management and Journal of Communication Management.

Tayo consults in the broad areas of corporate brand and corporate identity management, strategic corporate communications, brand strategy development, brand leadership management, strategic corporate reputation management and also semiotic deconstruction of corporate advertisements.

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  • Journal Articles

    Otubanjo, B.O. and Adegbile, O.E. (2019), The corporate heritage brand development process: a new institutional theory approach, IUP Journal of Brand Management. (Accepted)

    Otubanjo, B.O. (2018), Uncovering ‘Meanings’ Through Animal Figurative Marks in Corporate Logos, IUP Journal of Brand Management, Vol. XV, No. 4.

    Otubanjo, B.O. and Epie, C. (2018), Re-examining the meaning of corporate branding: does corporate advertising give useful insights”, IUP Journal of Brand Management.

    Otubanjo, B.O. (2018), Building a powerful entrepreneurial brand: the role of critical success factors and its impact on competitive advantage, IUP Journal of Brand Management.

    Otubanjo, B.O. (2018). Differentiating financial services brand through the Multi-layered Service Strategy (MSS): some insights from the resource based view f the firm, IUP Journal of Brand Management.

    Tevi, A. and Otubanjo, B.O. (2013), Understanding corporate rebranding: an evolution theory perspective, International Journal of Marketing Studies, Vol. 5, No.3.

    Iyamabo, J., Ndukwe, G. and Otubanjo, B.O. (2013), Building telecoms service quality for brand loyalty, International Business Review, Vol. 6, No. 4.

    Iyamabo, J. and Otubanjo, B.O. (2013), A three-component definition of strategic marketing, International Journal of Marketing Studies, Vol. 5, No. 1.

    Oladipo, T., Iyamabo, J., and Otubanjo, B.O. (2013), Employer branding: moulding desired perceptions in current and potential employees, International Journal of Business & Management

    Otubanjo, B.O. (2013), The extended corporate identity mix, International Journal of Marketing Studies, Vol. 5, No. 1.

    Otubanjo, B.O. (2013), Four cardinal manifestations of corporate identity, International Journal of Business Management & Research, Forthcoming.

    Otubanjo, B.O. (2013), Brand leadership: A discourse approach to brand leadership management, International Journal of Marketing Studies, Vol. 5 No. 1.

    Otubanjo, B. O. (2012), Meaning of corporate identity: A structural & semiotic insight, International Journal of Management Research & Business Strategy, Vol. 1, No. 1.

    Otubanjo, B.O. (2012), Operationalizing the Chandlerean semiotic process through the deconstruction of First Bank’s classic corporate advertising text, International Journal of Sales & Marketing Management Research and Development, Vol. 2 No.4.

    Otubanjo, B. O. (2012), Theorising the interconnectivity between Corporate Social Responsibility (CSR) and corporate identity (CI), Journal of Management & Sustainability, Vol. 3 No. 1.

    Otubanjo, B.O. (2012), The basic notions of innovation, International Journal of Sales & Marketing Management Research and Development, Vol. 2 No. 4.

    Otubanjo, B. O. (2012), Conceptual insight into generic corporate identity in the banking industry and a semiotic evidence of its presence in professional services firms (PSFs), International Journal of Marketing Studies, Vol. 4 No. 6.

    Otubanjo, B. O. (2012), Operationalizing critical hermeneutics through the deconstruction of Union Bank of Nigeria Plc’s classic corporate Advertising text, International Journal of Sales & Marketing Management Research and Development. Vol. 2 No.4.

    Otubanjo, B.O. (2012), Representation theories of communication and their implications for corporate brand communications, International Journal of Business Management & Research, Vol. 2 No. 4.

    Otubanjo, B.O. (2012), Embedding theory in corporate identity through the social constructionist lens, International Journal of Business Management. Vol. 7, No. 22.

    Otubanjo, B.O. (2012), Facets of organizational transformation: what we know, International Journal of Sales & Marketing Management, Research & Development, Vol. 2 No. 4.

    Amujo, O.C. and Otubanjo, B.O. (2012), Agenda setting effects of business news on stakeholders’ perception of profit led business organizations, International Journal of Marketing Studies, Vol. 4, No. 5.

    Otubanjo, B. O. (2012), The double edge strategy: how it drives sales when consumer spending falls, International Journal of Sales & Marketing Management Research and Development, ISSN 2249–6939 Vol.2, No, pp.49-60.

    Otubanjo, B.O. and Lynn Lim (2011), “A corporate brand in the technology road-map: Sony”, IUP Journal of Brand Management, First author with Lynn Lim, Vol. 8, No. 3.

     

  • Publications in current and previous ABS quoted journals

    Ikiebey, G., Omovbude, R., Shogbanmu, S., & Otubanjo, B.O. (2015). The meaning and uses of cause-related marketing. The Marketing Review15(3), 383-400.

    Otubanjo, B.O., Amujo, O.C., & Alleyne, L. (2015), Competence branding: a strategic differentiation approach for business organizations”, Journal of EuroMarketing, Vol. 25, Numbers 2-3.

    Chen-Chu, C. and Otubanjo, B.O. (2013), A functional approach to the meaning of corporate reputation, The Marketing Review, Vol. 13, No. 4.

    Otubanjo, B.O. and Amujo, O.C. (2012), The holistic corporate identity communication process, The Marketing Review, Vol. 12 No. 4.

    Amujo, O. C., & Otubanjo, B.O. (2012). Leveraging rebranding of ‘unattractive’nation brands to stimulate post-disaster tourism. Tourist Studies12(1), 87-105.

    Dowling, G. and Otubanjo, B.O. (2011), “Corporate & organizational identity: two sides of the same coin”, Academy of Marketing Science Review, Vol. No.3-4, pp.171-182.

     Otubanjo, B.O (2011), “Practitioner conceptualisations of corporate identity, 1958-2008: review and analysis”, The Marketing Review, Vol. 11, No. 3, pp.263-279.

     Otubanjo, B.O., Amujo, O.C. and Cornelius, N. (2010), “The informal corporate identity communication process”, Corporate Reputation Review; First author with Amujo, O.C., Cornelius, N. Vol. 13 No. 19.

    Otubanjo, B.O., Amujo, O.C. and Abimbola, T. (2010), “Conceptualizing the notion of corporate brand covenance: meaning & management, Journal of Product & Brand Management, Vol. 19 No. 6, pp.410 – 422.

    Otubanjo, B.O. and Melewar, T.C. (2007), “Understanding the meaning of corporate identity: a conceptual and semiological approach”, Corporate Communications: An international Journal, Vol. 12, No. 4, pp. 414-332.

    Bridges, K., Melewar, T.C., and Otubanjo, B.O. (2007), “Geiz-ist-geil” strategy: a three-company study”, Management Decisions, Vol. 40, No. 8, pp. 1023-1037.

  • Book Chapters (in Emerald, Butterworth-Heinnemann & Routledge)

    Olomo, O. & Otubanjo, O. (In print – 2019) Branding the healthcare experience. In R.E Hinson, K. Osei-Frimpong, O. Adeola & L. Aziato (Eds.), Healthcare Service Marketing: Building Customer-driven Health Organisations. New York, NY: Routledge, Taylor and Francis.

    Achi, A. and Otubanjo, B.O. (In print – 2019). An institutional economics-led model of customer service strategy. In R.E Hinson, K. Osei-Frimpong, O. Adeola & L. Aziato (Eds.), Customer service management: a strategic perspective, New York, NY: Routledge, Taylor and Francis.

    Uzo, U., Adeola, O. and Otubanjo B.O. (2018). Indigenous selling practices in Africa. In Uchenna Uzo and Abel Kinoti “Indigenous management practices in Africa: A guide for educators and practitioners”, Emerald Publishing, Vol. 19 Advanced Series in Management Book Series.

    Otubanjo, B.O. (2017). Africapitalism and corporate branding. In Africapitalism for Africa’s Development: Rethinking the Role of Business in Africa; editor: Kenneth Amaeshi, Cambridge Press.

    Shogbanmu, Olusegun and Otubanjo, B.O. (2016), Moral Self-relevance: in search of objective moral judgement in brand transgression. In Managing for Responsibility: A textbook for alternative Paradigm, editors: Radha R. Sharma, Merrill Csuri, Kemi Ogunyemi.

    Amujo, O.C. Laninhun, B.A., Otubanjo, B.O. and Ajala, V.O (2012), “Impact of corporate social irresponsibility on corporate image/reputation of multinational oil corporations in Nigeria”. In Communicating corporate social responsibility: lessons from theory and practice, Ralph Tench, Brian Jones and William Sun (Eds.), Emerald UK.

    Amujo, O.C., Otubanjo, B.O., Melewar, T.C., and Lanihun, B.A. (2010), “Agenda setting effects of business news on the reputation of profit-led business organizations in Nigeria”. In C. Carroll (Ed.) Corporate reputation and the news: agenda setting within business news coverage in developed, emerging, and frontier markets, Routledge.

    Otubanjo, B.O. and Melewar, T.C. (2007), “Corporate brand differentiation in the financial services industry – applying the highest central common factor concept to nation branding”. In K. Dinnie (Ed.) Nation branding, concepts, issues and practice, Butterworth-Heinnemann.

  • Papers in local journals (Nigeria)

    Otubanjo, B.O.  (2012), Successful strategies for brand survival in today’s competitive digital environment, Business & Management Journal, Forthcoming.

    Otubanjo, B.O. (2012), “The ascendancy of multiple corporate rebranding in the Nigerian banking industry”, Zenith Economic Quarterly, Vol. 7 No. 2, pp.62-74.

    Otubanjo, B.O. (2012), Visual identities in a permanent state of change, Business & Management Journal. Vol. 2 No.1, pp.76-82.

    Amujo, O.C., Otubanjo, B.O. and George, O. (2012), Developing a beneficial relationship between corporate brands and brand consulting firms, Business & Management Journal. Vol. 2 No. 2, pp.62 –72.

    Otubanjo, B.O. (2011), The meaning of entrepreneurial branding: a conceptual and semiological analysis of UBA Plc’s classic advertising text, Business & Management Journal, Vol. 1. No 1, pp. 69 – 85.

    Otubanjo, B.O. (2011), “New product development in the financial services sector”, The Nigerian Banker. October – December.

    Otubanjo, B.O. (2011), Triggers of generic corporate identity: a six factor analysis, Public Relations, Advertising & Marketing Journal, Vol. 27 No. 2 & Vol. 28 No.1, (two editions in one), pp.25 – 31. Vol. 2, No. 2, pp.62-72.

    Otubanjo, B.O. (2011), Nigerian banks and generic corporate identity: triggers, developmental process, and circumvention strategies, Zenith Economic Quarterly, Vol. 7 No. 2, pp.63 –74.

    Amujo, O.C., Lanihun, B.A. and Otubanjo, B.O. (2011), Corporate brand differentiation: a competitive strategic resource for non-profit organisations, Public Relations, Advertising & Marketing Journal. Vols. 33 & 34, Nos. 2 & 1, pp.40 –51.

    Otubanjo, B.O. Amujo, O.C. and Melewar, T.C. (2010), 150 years of public relations practices in Nigeria, Public Relations, Advertising & Marketing Journal, Vol. 23 No. 2, pp. 20 – 31.

  • Working papers (not yet published in journals)

    Otubanjo, B.O., Melewar, T.C., Cornelius, N. and Hackley, C. (2008), “Social constructionism and the justifications for investigating the meaning of corporate identity through this lens” submitted to European Journal of Marketing; available at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1299658

    Amujo, O.C. and Otubanjo, B.O. (2008), “360 degree corporate brand building strategy: prying a sustainable B2B relationship between corporation-brand consulting firm”, target: Marketing Theory, available at

    http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1372653

    Otubanjo, B.O. and Melewar, T.C. (2008), “Stability and change: how firms construct the meaning of corporate identity, 1970-2005”, target: Journal of Business Research available at

    http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1299640

    Amujo, O.C. and Otubanjo, B.O. (2011) The advent of corporate communications in Nigeria” target: Public Relations Review, available at:

    http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1412341

    Amujo, O.C. and Otubanjo, B.O. (2011), Strategic organisational brand differentiation resource for Non-profits in a recession”, target: Voluntas: International Journal of Voluntary and Non-Profit Organization.

    Otubanjo, B.O. (2010), Is corporate branding a strategic resource that drives competitive advantage? Insights from the Resource Based View (RBV) of the firm, target: Journal of the Academy of Marketing Science,

    http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1646080

    Otubanjo, B.O., Melewar, T.C. and Cornelius, N. (2008), “Corporate identity: a paradigmatic shift in the theoretical construction of its meaning”, target: European Journal of Marketing,

    http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1299668

    Otubanjo, B.O. (2008), Saussureanism and the meaning of corporate identity, target: Journal of Brand Management,

    http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1401422

    Amujo, O.C., Otubanjo, B.O., and Cornelius, N., (2008), “State social irresponsibility: commentary and analysis”, target: Organization Science, available at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1489751

     

  • Conference papers

    Otubanjo, B.O. (2019), A cultural representation model of corporate heritage brand, Conference Paper, Corporate Communications Institute conference, May 20th-23rd 1, 2019, USC Marshall School of Business, University of Southern California, Los Angeles, USA.

    Shogbanmu, O. and Otubanjo, B.O. (2018), How do corporations represent and manage their corporate cultural identity? sector organization in the process of organizational change, Conference Paper, Corporate Communications Institute conference, May 29-June 1, 2018, Weismann College of Arts, Baruch College, City University, New York.

    Olomo, O. and Otubanjo, B.O. (2018), “Corporate Heritage Brand Management: The Heritage Brand Mix” CCI Conference on Corporate Communications, Baruch College/CUNY, New York, USA.

    Olomo, O. and Otubanjo, O. (2017), “Online healthcare branding and online purchase decisions: the mediating role of digital word of mouth” CCI Conference on Corporate Communications, Baruch College/CUNY, New York, USA

    Ige, O. and Otubanjo, B.O. (2016), The evolution of sustainability: A development analysis, Conference paper, Academy of International Business Sub-Saharan Africa Chapter, Conference Paper, August 17-19, Lagos Business School, available at

    https://www.academia.edu/27728889/The_Evolution_of_Sustainability_A_Developmen_Analysis

    Olomo, O. and B.O. (August 2016), “Health branding and consumer purchase decisions: the mediating role of electronic word of mouth” The Academy of International Business- Sub Saharan Chapter (AIB-SSA) Lagos, Nigeria

    Olomo, O. and B.O. (June 2016), “Shifts in the Meaning of Corporate Brand Management: A Theoretical Perspective” CCI Conference on Corporate Communications, Baruch College/CUNY, New York, USA (June 2016).

    Shogbanmu, S. and Otubanjo, O., (2016) “Moral coupling revealed: an analysis of consumer self-relevance and transgression relevance on brand opposition post brand wrong-doing” Academy of International Business, Paper Development Workshop, 17 – 19 August 2016, Lagos Business School, Lagos (Nigeria).

    Shogbanmu, S. Otubanjo, O., and Emembolu, I. (2016) “When mutual friends become foes, how do fans split loyalty between co-brands: reviewing fan dilemma in defunct musical groups?” Global School for Empirical Research Methodology, Paper Development Workshop, 1 – 26 June 2016 Universität St. Gallen, St. Gallen (Switzerland).

    Olomo, O. and B.O. (2015), “Corporate Brand Personality and Consumer Purchases: The Mediating Role of the Social Media” CCI Conference on Corporate Communications, Baruch College/CUNY, New York, USA

    Otubanjo, B.O. and Cornelius, N. (2013), Differentiating financial service brands through the multilayered service strategy: Insights From Resource Based View of the firm, The 2013 Association of Marketing Theory & Practice Conference, Charleston, South Carolina, USA.

    Otubanjo, B.O. and Epie, C. (2013), Re-examining the meaning of corporate branding: does corporate advertising give useful insights? 18th International Conference on Corporate & Marketing Communications, University of Salerno, Italy.

    Otubanjo, B.O. and Cornelius, N. (2012), Corporate identity: a paradigmatic shift in the theoretical construction of its meaning, Academy of Marketing Conference, University of Southampton, UK.

    Otubanjo, B.O. and Amujo, O. C. (2012), Holistic corporate identity communication process, Corporate Communications Institute conference, 2012, Weismann College of Arts, Baruch College, City University, New York.

    Otubanjo, B.O., Amujo, O.C., & Alleyne, L.B. (2012), A competence based brand: Meaning and management, The 2012 annual meeting of the Association of Marketing Theory and Practice, March 29 – March 31, 2012, Myrtle Beach, South Carolina, USA.

    Otubanjo, B.O. and Amaeshi, K. (2011), “The meaning of CSR-Identity: an integration of the meanings of CSR and corporate identity from a semiological perspective”, The 8th International Conference of Corporate Identity/Association Research Group, LeBow College of Business, Drexel University, Philadelphia, USA.

    Otubanjo, B.O., Amujo, O.C. and Abimbola, T. (2009), “Organisational identity and brand covenance: a semiotic deconstruction”, The 5th International Conference of the Academy of Marketing’s Special Interest Group on Branding, Identity & Corporate Reputation, September 1st – 3rd 2009, Gillespie Centre, Clare College, University of Cambridge, UK.

    Otubanjo, B.O. (2008), “Stability and change: how firms construct the meaning of corporate identity, 1970-2005”, 3rd annual Thought Leaders International Conference on Brand Management, Birmingham Business School, University of Birmingham, Edgbaston, UK, April.

    Otubanjo, B.O. and Melewar, T.C. (2008), “Theorising the CSR Identity construct”, 10th International Corporate Identity Group Symposium, Brighton, UK.

    Otubanjo, B.O. Industry construction of the meaning of corporate identity in Nigeria’s banking services sector: an interpretive analysis of corporate advertisements, 2008 Brunel Business School Doctoral Symposium, Brunel University, London (UK).

    Otubanjo, B.O. (2007), The social construction of the meaning of corporate identity in Nigeria’s banking services sector, 2007 Brunel Business School Doctoral Symposium, Brunel University, London (UK).

    Otubanjo, B.O. and Melewar, T.C. (2007), “The Informal Corporate Identity Communication Process”, Proceedings of the 4th International Colloquium of the Academy of Marketing’s Brand, Identity, and Corporate Reputation Special Interest Group, Brunel University London, UK.

    Otubanjo, B.O. and Melewar, T.C. (2007), “Social Constructionist Philosophy, Semiotic Method and their Role in the Meaning of Corporate Identity”, Academy of Marketing Annual Conference, Royal Holloway College, University of London, UK, 2007, London.

    Otubanjo, B.O. and Melewar, T.C. (2007), “Understanding the Meaning of Corporate Identity: A Conceptual and Semiological Approach”, 9th International Corporate Identity Group Symposium, Edinburgh, UK.

    Otubanjo, B.O. (2003), “Corporate Reputation: Definition and Management, Working Paper, presented at the International Conference on Corporate and Marketing Communications”, London Metropolitan University Business School, London, UK.

  • Cases

    Otubanjo, B.O. (2013), Wema Bank Plc: Developing a New Brand Personality, Lagos Business School, Technical Note, (Completed. Unpublished)

    Otubanjo, B.O. and Shogbannmu, O. (2013), Quirk Oil Nigeria: Being Proactive or Facing the Consequences, Lagos Business School. Technical Note, hosted on Case Centre website: https://www.thecasecentre.org/main/products/view?id=148966

    Otubanjo, B.O. (2013), Quirk Oil Nigeria: Being Proactive or Facing the Consequences, Lagos Business School. Teaching Note, hosted on Case Centre website: https://www.thecasecentre.org/main/products/view?id=130635

  • Technical Notes

    Achi, A. and Otubanjo, B.O. (2018), Digital marketing: meaning, channels, phases, benefits and limitations, Lagos Business School. Teaching Note, hosted on Case Centre website:

    https://www.thecasecentre.org/main/products/view?id=158513

    Achi, A. and Otubanjo, B.O. (2018), The nature of brand cannibalization, Lagos

    Business School. Teaching Note, hosted on Case Centre website: https://www.thecasecentre.org/main/products/view?id=158512

     Achi, A. and Otubanjo, B.O. (2018), Brand architecture: meaning, determinants,

    strategies, benefits, Lagos Business School. Teaching Note, hosted on Case Centre website: https://www.thecasecentre.org/main/products/view?id=158511

    Achi, A. and Otubanjo, B.O. (2018), Brand extension: meaning, types, drivers and categorization, Lagos Business School. Teaching Note, hosted on Case Centre website: https://www.thecasecentre.org/main/products/view?id=158510

    Otubanjo, B.O. (2017), The meaning of marketing according to the titans, Lagos

    Business School, Technical note, hosted on Case Centre website:

    https://www.thecasecentre.org/main/products/view?id=148968

     Otubanjo, B.O. (2017), The marketing mix: challenges and opportunities, Lagos

    Business School, Technical note, hosted on Case Centre website:

    https://www.thecasecentre.org/main/products/view?id=148967

     Otubanjo, B.O. (2017), Marketing philosophies: traditional and emergent, Lagos

    Business School. Teaching Note, hosted on Case Centre website:

    https://www.thecasecentre.org/main/products/view?id=148966

  • Supervised M.Sc. Dissertations To Completion

    The role of brand trust in customer retention, Ebong, Iniobong Essien, 2014

    How signs enhance the creation of consumer perception of firms, Azuh, Matthew Sochukwudi, 2014

    The Influence of Sponsorship on Customers’ Perception of an Advertised Brand was carried out by Achama Rose Onyeukwu-Ashinze, 2014

    The relationship between country origin information processing and customer retention of Japanese auto brands, Katibi Kehinde Sa’adat, 2014

    Effective media relations as a tool for brand Perception at Fidelity Bank Plc , Udo, Sam, 2014

    The use of cause related marketing & the mediating effects of publicity on customer retention, Rita Omovbude, 2013

    The influence of Access Bank employee evaluation of rebranding on their perception of the corporate brand, Uche Nwalie.

    The power of corporate logo over customers’ perceptions through responsiveness in Guarantee Trust Bank Plc employees of First Nigeria Bank Plc, Tonia Coker

    The influence of Corporate Social Responsibility on Public Perception of an Advertised Corporate Brand – Ayoola Kusimo

    The impact of public relations on the sales: A study of Etisalat Easy Flex product, Maureen Nwakaji, 2014

    The Influence of Public Relations on Sales: A Study of Etisalat EasyFlex Product – Maureen Nwakaji

    Employer branding and the creation of desired perception among current and potential employees of First Nigeria Bank Plc, Oladipo Tosin

    Creating and developing brand personality through advertising: a case study of Nigerian Breweries brands, Erhisohwode, Charity.

    A study of religious brand differentiators in three select religious brands, Anarado, Chinedu.

    The role of brand personality on consumer loyalty as it affects Guiness Extra Stout, Adeyi, Tolulope Ibukunoluwa, June 2013

    Influence of brand personality on customer perception within an advertising cluttered market: A focus on MTN Telecommunications Alfred Bidemi Godwin, June 2013

    The effect of celebrity endorsement in a popular culture on customer retention, Sowole, Itunu, Bernice, June 2013

    The influence of rebranding on product purchase in an industry with working class population: a focus on enterprise Bank – Kalu Alu – Ulu Torty

    The effect of product quality on brand loyalty: a study of MTN, Ndukwe, Grace.

    The effect of inconsistent corporate visual identity on organizational reputation: a study of Airtel in Eti-Osa LGA of Lagos State, Owolawi, Seyi.

    Celebrity brand endorsement and the patronage of Chi Limited range of products: a study of residents in Ikeja, Ugbaja, Nneka.

    The effect of brand logos on brand recognition, Ogunlade, Eniola.

    The social construction of brands: an interpretive analysis of banks in Nigeria, Akindele, Oluwaseun.

    The role of internal communication in the development of a corporate brand image in Guarantee Trust Bank Plc, Aramide Aikpitanyi

    The effect of multiple rebranding on customer loyalty in mobile telephony, Tevi, Alex.

    The effects of corporate values on brand perception, Adeyanju, Biodun.

    The internet and the new face of public relations: a study of the perception of public relations in Nigerian commercial banks, Nkemakolam, Jacob.

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