​Ogechi Adeola
• Sales & Marketing
  • Biography
  • Publications
  • Book Chapters
  • Books
  • Cases

Ogechi Adeola teaches Marketing Management at Lagos Business School.

She started her career at Citibank Nigeria and spent approximately 14 years in the nation’s financial sector during which she garnered experience in strategy, product development, sales and marketing,customer serviceand customer relationship management, cultural change management, amongst others.

Adeola holds a doctorate in Business Administration (DBA) from Manchester Business School, an MBA from the same institution and a law degree from University of Nigeria. She attended management and teaching courses at Cranfield School of Management, UK; the Flexcube Centre of Learning, Mumbai, India; Gordon School of Business Science, University of Pretoria, South Africa; Phoenix Educational Institute, Dubai and International Faculty Programme (IFP), IESE, Barcelona, Spain. She also holds a Certificate in Internet Marketing from the University of Cape Town and Merit Award from the Institute for Financial Management, Bangor, Wales. She is a certified Sales and Marketing Manager (American Institute of Management Studies), and a Visiting International Fellow at the Open University Business School, Milton Keynes, United Kingdom (2016). Her academic interests include sales force management, new product development, digital marketing, branding strategy and customer service leadership.

She has been a guest speaker and discussant at local and international conferences featuring top-rated companies and organisations, including the Lagos Chamber of Commerce and Industry (LCCI) business clinic, the West African Power Industry Convention (WAPIC) and Yale Africa-China Conference held in Lagos. She has taught in the Women Entrepreneurship & Leadership for Africa (WELA) programme of China Europe International Business School (CEIBS), held in Lagos. She served as an expert-in-residence in a business advisory clinic for Goldman Sachs scholars on completion of a Certificate in Entrepreneurial Management (CEM) programme at Pan-Atlantic University, Lagos. She was a part of the Alpha team of the Centre for Global Enterprise (CGE), engaged as virtual consultants for the London Taxi Company in 2015, and was awarded a Certificate of Achievement in Applied Business Collaboration with Distinction in Leadership Excellence.

She has published academic papers in top scholarly journals. In April 2016, her research work (co-authored) won Best Paper Award at the Australia-Middle East Conference on Business and Social Sciences (AMECBSS)/Journal of Developing Areas held in Dubai.

Adeola currently serves as Associate Dean of Business Administration at the California-based University of the People, an accredited online tuition-free institution. She is a Fellow of the Institute of Strategic Management, Nigeria and the National Institute of Marketing of Nigeria. ​

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Oppong, E., Hinson, R. E., Adeola, O., Muritala, O., & Kosiba, J. P. (2018). The effect of mobile health service quality on user satisfaction and continual usage. Total Quality Management & Business Excellence, 1-22.

Adegbile, O., Adeola O, & Shahin, A (2018). The Effect of Export Market-Oriented Culture on Export Performance: Evidence from a Sub-Saharan African Economy. International Marketing Review, Vol. 35 Issue: 4, pp.637-660

Adeola,, Boso, N., & Evans, O. (2018). Drivers of international tourism demand in Africa. Business Economics, 53(1), 25-36.

Ehira D & Adeola O, (2018) Application of Social Media Marketing to the promotion of international tourism. NIMN Journal of Marketing. Vol 1. No. 1 (June, 2018)

Boso, N., Adeola O., Danso, A., & Assadinia, S. (2017). The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition. Industrial Marketing Management https://doi.org/10.1016/j.indmarman.2017.09.006

Boso, N., Donbesuur, F., Bendega, T., Annan, J., & Adeola, O. (2017). Does organizational creativity always drive market performance?Psychology & Marketing, 34(11), 1004-1015.

Boso, N., Danso, A., Leonidou, C., Uddin, M., Adeola,, & Hultman, M. (2017). Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? Journal of Business Research, 80, 247-256.

Adeola, O. (2016). The impact of macroeconomic conditions on sales performance in Nigeria. The Journal of Developing Areas. 50(6), 31-41.

Cadogan, J. W., Boso, N., Story, V. M., & Adeola, O. (2016). Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions. Journal of Business Research, 69(11), 5046-5052.

Zulu-Chisanga, S, Boso N, Adeola O. & Oghazi P (2016). Investigating the Path from Firm Innovativeness to Financial Performance: The Roles of New Product Success, Market Responsiveness, and Environment Turbulence. Journal of Small Business Strategy. Vol 26, No 1 (2016): Special Issue

Adeola, O & Evans, O (2017). The Impact of Microfinance on Financial Inclusion in Nigeria. The Journal of Developing Areas 51(4), 193-206

Adeola, O & Evans, O (2017). Financial Inclusion, Financial Development and Economic Diversification in Nigeria. The Journal of Developing Areas 51(4), 193-206

Adeola, O., & Ikpesu, F. (2017). Macroeconomic Determinants of Non-Performing Loans in Nigeria: An Empirical Analysis. The Journal of Developing Areas, 51(2), 31-43.

Adeola, O. (2016). Human Capital Development in the Hospitality Industry in Nigeria, Worldwide Hospitality and Tourism Themes. Vol:8, Issue: 2

Adeola, O & Ezenwafor, K (2016). The Hospitality Business in Nigeria: Issues, Challenges and Opportunities. Worldwide Hospitality and Tourism Themes. Vol:8, Issue:2

Adeola, O. & Ikpesu, F. (2016). An empirical investigation of the impact of bank lending on agricultural output in Nigeria: A vector autoregressive (VAR) approach. The Journal of Developing Areas.50(6), 89 – 103.

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Adeola,, & Anibaba, Y. (2018). Bottom of the Pyramid Marketing: Examples from Selected Nigerian Companies. In Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets(pp. 151-163). Emerald Publishing Limited.

Adeola O, Boso N, Olaniyi E. (2018), Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises in the edited book, Agarwal, J., & Wu, T. (Eds.). (2018). Emerging Issues in Global Marketing: A Shifting Paradigm. Springer.

Okupe, A., Ward, T., & Adeola, O. (2018). Enhancing Hospitality and Tourism Industry Competitiveness in Sub-Saharan Africa. In Africa’s Competitiveness in the Global Economy(pp. 137-167). Palgrave Macmillan, Cham.

Uzo, U., Adeola, O., Shittu, O., & Otubanjo, O. (2018). Common Indigenous Selling Practices in Africa. In Indigenous Management Practices in Africa: A Guide for Educators and Practitioners(pp. 31-45). Emerald Publishing Limited.

Adeola, O., Meru, A. K., & Kinoti, M. W. (2018). Kenya’s Blooming Flower Industry: Enhancing Global Competitiveness. In Africa’s Competitiveness in the Global Economy(pp. 331-349). Palgrave Macmillan, Cham.

Adeola O, (2017), The Rise of Social Media: Implications for emerging markets, in the edited book, Contemporary Issues in Social Media Marketing, Routledge

Adeola, O. (2016). Ethics in marketing communications – Emerging issues in digital media. In K. Ogunyemi (Ed.), Teaching ethics across the management curriculum: Principles and application(pp. 163 – 190). New York, US: Business Expert Press.

Adeola O, Ngoasong, M, Olaniyi E. (2018) The gender question and family entrepreneurship research, In V. Ratten, V. Braga, C. S. Marques (Eds.), Knowledge, learning and innovation: Research insights on cross-sector collaborations (pp. 159 – 176) (Switzerland: Springer).

Adeola, D & Adeola O. (2017) A Business Quest for Peace. In Indigenous Aspirations and Rights: The Case for Responsible Business and Management. PRME. Greenleaf Publication

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Hinson, R. E., Adeola, O., & Amartey, A. F. O. (2018). Sales Management: A Primer for Frontier Markets. IAP

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Adeola O & Aluko T (2017). Diamonds & Pearls Limited, Lagos Business School, The Case Centre. Reference no. 518-0002-1

Adeola O & Amah, M (2016).  LOTS Charity Foundation – transitioning into a social enterprise. Emerald Emerging Markets Case Studies 6 No. 4


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