​Ogechi Adeola
  • Biography
  • Publications

Dr Ogechi Adeola is an Associate Professor of Marketing and the Academic Director of the Sales & Marketing Academy at Lagos Business School, Pan-Atlantic University.

She started her career at Citibank Nigeria and spent approximately 14 years in the nation’s financial sector during which she garnered experience in strategy, product development, sales and marketing, customer service and customer relationship management and cultural change management.

Adeola holds a doctorate in Business Administration (DBA) from Manchester Business School, an MBA from the same institution and a law degree from the University of Nigeria, Nsukka. She attended management and teaching courses at Cranfield School of Management, UK; the Flexcube Centre of Learning, Mumbai, India; Gordon School of Business Science, University of Pretoria, South Africa; Phoenix Educational Institute, Dubai and International Faculty Programme (IFP), IESE, Barcelona, Spain. She also holds a Certificate in Internet Marketing from the University of Cape Town. She is a certified Sales and Marketing Manager (American Institute of Management Studies), and a Visiting International Fellow at the Open University Business School, Milton Keynes, United Kingdom (2016) and a 2017 Paul R Lawrence Fellow, USA.

She has published academic papers in top scholarly journals. Her co-authored papers won Best Paper Awards at international conferences in 2016, 2017 and 2018. Her academic interests include sales force management, tourism and hospitality, new product development, digital marketing, branding strategy and customer service leadership.

She has been a guest speaker and discussant at local and international conferences featuring top-rated companies and organisations, including the Lagos Chamber of Commerce and Industry (LCCI) business clinic, the West African Power Industry Convention (WAPIC) and Yale Africa-China Conference held in Lagos. She has taught Marketing sessions at the Women Entrepreneurship & Leadership for Africa (WELA) programme of China Europe International Business School (CEIBS), held in Lagos and the MSc. International Business Degree Programme at the University of Ghana Business School (UGBS). She served as an expert-in-residence in a business advisory clinic for Goldman Sachs scholars on completion of a Certificate in Entrepreneurial Management (CEM) programme at Pan-Atlantic University, Lagos. She was a part of the Alpha team of the Centre for Global Enterprise (CGE), engaged as virtual consultants for the London Taxi Company, UK in 2015 and Texas Capital Bank, USA in 2018.

Adeola currently serves as Associate Dean of Business Administration at the California-based University of the People, an accredited online tuition-free institution. She is a Fellow of the Institute of Strategic Management, Nigeria and the National Institute of Marketing of Nigeria. ​

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  • Journal Articles

    Adeola O and Evans O (2019). Digital Tourism: Mobile Phones, Internet and Tourism in Africa, Tourism Recreation Research, 1-13.

    Hinson, R. E., Adeola, O., & Amartey, A. F. O. (2018). Sales Management: A Primer for Frontier Markets. IAP

     Adeola O and Evans O (2018). Digital Health: ICT and Health in Africa, Actual Problems of Economics, 10(208)8, 69-83

    Oppong, E., Hinson, R. E., Adeola, O., Muritala, O., & Kosiba, J. P. (2018). The effect of mobile health service quality on user satisfaction and continual usage. Total Quality Management & Business Excellence, 1-22.

    Adegbile, O., Adeola O, & Shahin, A (2018). The Effect of Export Market-Oriented Culture on Export Performance: Evidence from a Sub-Saharan African Economy. International Marketing Review, Vol. 35 Issue: 4, pp.637-660

    Adeola,, Boso, N., & Evans, O. (2018). Drivers of international tourism demand in Africa. Business Economics, 53(1), 25-36.

    Ehira D & Adeola O, (2018) Application of Social Media Marketing to the promotion of international tourism. NIMN Journal of Marketing. Vol 1. No. 1 (June, 2018)

    Boso, N., Adeola O., Danso, A., & Assadinia, S. (2017). The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition. Industrial Marketing Management https://doi.org/10.1016/j.indmarman.2017.09.006

    Boso, N., Donbesuur, F., Bendega, T., Annan, J., & Adeola, O. (2017). Does organizational creativity always drive market performance?Psychology & Marketing, 34(11), 1004-1015.

    Boso, N., Danso, A., Leonidou, C., Uddin, M., Adeola,, & Hultman, M. (2017). Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? Journal of Business Research, 80, 247-256.

    Adeola, O. (2016). The impact of macroeconomic conditions on sales performance in Nigeria. The Journal of Developing Areas. 50(6), 31-41.

    Cadogan, J. W., Boso, N., Story, V. M., & Adeola, O. (2016). Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions. Journal of Business Research, 69(11), 5046-5052.

    Zulu-Chisanga, S, Boso N, Adeola O. & Oghazi P (2016). Investigating the Path from Firm Innovativeness to Financial Performance: The Roles of New Product Success, Market Responsiveness, and Environment Turbulence. Journal of Small Business Strategy. Vol 26, No 1 (2016): Special Issue

    Adeola, O & Evans, O (2017). The Impact of Microfinance on Financial Inclusion in Nigeria. The Journal of Developing Areas 51(4), 193-206

    Adeola, O & Evans, O (2017). Financial Inclusion, Financial Development and Economic Diversification in Nigeria. The Journal of Developing Areas 51(4), 193-206

    Adeola, O., & Ikpesu, F. (2017). Macroeconomic Determinants of Non-Performing Loans in Nigeria: An Empirical Analysis. The Journal of Developing Areas, 51(2), 31-43.

    Adeola, O. (2016). Human Capital Development in the Hospitality Industry in Nigeria, Worldwide Hospitality and Tourism Themes. Vol:8, Issue: 2

    Adeola, O & Ezenwafor, K (2016). The Hospitality Business in Nigeria: Issues, Challenges and Opportunities. Worldwide Hospitality and Tourism Themes. Vol:8, Issue:2

    Adeola, O. & Ikpesu, F. (2016). An empirical investigation of the impact of bank lending on agricultural output in Nigeria: A vector autoregressive (VAR) approach. The Journal of Developing Areas.50(6), 89 – 103.

  • Books

    Adeola, O., & Evans, O. (2019). ICT, infrastructure, and tourism development in Africa. Tourism Economics, 1354816619827712.


  • Book Chapters

    Adeola,, & Anibaba, Y. (2018). Bottom of the Pyramid Marketing: Examples from Selected Nigerian Companies. In Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets(pp. 151-163). Emerald Publishing Limited.

    Adeola O, Boso N, Olaniyi E. (2018), Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises in the edited book, Agarwal, J., & Wu, T. (Eds.). (2018). Emerging Issues in Global Marketing: A Shifting Paradigm. Springer.

    Okupe, A., Ward, T., & Adeola, O. (2018). Enhancing Hospitality and Tourism Industry Competitiveness in Sub-Saharan Africa. In Africa’s Competitiveness in the Global Economy(pp. 137-167). Palgrave Macmillan, Cham.

    Uzo, U., Adeola, O., Shittu, O., & Otubanjo, O. (2018). Common Indigenous Selling Practices in Africa. In Indigenous Management Practices in Africa: A Guide for Educators and Practitioners(pp. 31-45). Emerald Publishing Limited.

    Adeola, O., Meru, A. K., & Kinoti, M. W. (2018). Kenya’s Blooming Flower Industry: Enhancing Global Competitiveness. In Africa’s Competitiveness in the Global Economy(pp. 331-349). Palgrave Macmillan, Cham.

    Adeola O, (2017), The Rise of Social Media: Implications for emerging markets, in the edited book, Contemporary Issues in Social Media Marketing, Routledge

    Adeola, O. (2016). Ethics in marketing communications – Emerging issues in digital media. In K. Ogunyemi (Ed.), Teaching ethics across the management curriculum: Principles and application(pp. 163 – 190). New York, US: Business Expert Press.

    Adeola O, Ngoasong, M, Olaniyi E. (2018) The gender question and family entrepreneurship research, In V. Ratten, V. Braga, C. S. Marques (Eds.), Knowledge, learning and innovation: Research insights on cross-sector collaborations (pp. 159 – 176) (Switzerland: Springer).

    Adeola, D & Adeola O. (2017) A Business Quest for Peace. In Indigenous Aspirations and Rights: The Case for Responsible Business and Management. PRME. Greenleaf Publication

  • Cases

    Adeola O & Aluko T (2017). Diamonds & Pearls Limited, Lagos Business School, The Case Centre. Reference no. 518-0002-1
    Adeola O & Amah, M (2016). LOTS Charity Foundation – transitioning into a social enterprise. Emerald Emerging Markets Case Studies 6 No. 4

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