Tayo is interested in supervising PhD students in the following areas:
- Corporate branding
- Corporate identity
- Corporate communications
- Corporate reputation management
- Corporate public relations
- Marketing communications (advertising, public relations, sales promotion etc)
teaching philosophy is rooted in the use of practical realities of the
business environment as an important means of explicating complex
business theories. He believes in finding the right balance in the
classroom between what might be called the demands of realism and the
need to understand complex business theories. In effect, he views his
teaching tasks as an attempt to both prepare students for the
sometimes-harsh realities of professional life as business or marketing
practitioners, while at the same time ensuring that whatever natural
inclinations they might have to the nobler purposes of business or
marketing practices are encouraged.
He believes in
interactivity. Therefore, during his lectures, he strives for
interactive involvement and participation of students. He adopts a
of asking the students questions deliberately. This is not to have them
guess the answers to these questions but rather to have them think
critically to present useful responses that everyone would learn from.
additional issues might be made in support of these interactive
sessions. The first is that he wants students to value points of view
other than his own. He also believes that most students learn best in an
educational context that provides a sense of structure for them.
a result, he is committed to investing a lot of quality time and effort
(along with other academics) in providing detailed syllabi for his
classes. And though it is occasionally useful to depart from the
published structure, it seems to serve a beneficial purpose.
Consequently, his goal for every class is to coach business modules in
an environment that inspires creativity, analytical thinking and
dedication to integrity. He is determined to give students an edge in a
competitive labour environment and prepare them for new opportunities
that beckon. He is committed to student-tutor interactive sessions that
prepare them for the practitioner future.