Objective

The main objective of this intensive seminar is to introduce senior managers that have strategic responsibility for firms, businesses or product lines, to the strategic tools they require in order to master competitive strategy and strategic innovation. A deep understanding of competitive strategy will enable you to master and dominate your competitive landscape; while a deep understanding of strategic innovation, (as exemplified by Blue Ocean Strategy), will enable your firm to emerge from the current economic slowdown, more competitive than you went into it.

Overview

As the world struggles to recover from a historic downturn, the competitive landscape is becoming more and more rugged every day. Nigeria and other sub-Saharan economies are growing and becoming more attractive, such that local players are increasingly being thrust upon the global stage. Local and regional companies are no longer insulated from global players, and now have to compete head-on with multinational firms that deploy sophisticated strategic analysis and frameworks. At the same time, social and infrastructural deficits make it difficult to compete with foreign-born products and services.

As a result it is no longer sufficient to have a good product: good products and processes are merely the minimum requirements for taking part in the global competitive game. Businesses and products need to be positioned strategically, and to continually re-invent their strategies. Thus, business leaders can no longer just be competitively effective; they must also be strategically competitive.

Benefits:

This seminar will demystify competitive strategy and blue ocean strategy.

Participants will learn to:

• Deconstruct industries to find the best position within them
• Determine the drivers of industry profitability
• Map the loci of current and future profit flows in the value chain.
• Formulate or review a strategic plan

Participants will also:

• Obtain insights into business models and positioning configurations utilised by successful local firms
• Participate in a hands-on blue ocean strategy simulation
• Acquire an in-depth understanding of blue ocean strategy tools and concepts   and 
• Begin to develop a blue ocean strategy for their own organisations