Mastering Competitive Strategy and Blue Ocean Strategy

Objective
The main objective of this intensive seminar is to introduce senior managers that have strategic responsibility for firms, businesses or product lines, to the strategic tools they require in order to master competitive strategy and strategic innovation.

Overview
The competitive landscape is becoming more rugged every day. As Nigeria and other sub-Saharan economies grow and become more attractive, local players are increasingly being thrust upon the global stage. Local and regional companies are no longer insulated from global players, and now have to compete head-on with multinational firms that deploy sophisticated strategic analysis and frameworks.

As a result it is no longer sufficient to have a good product: good products and processes are merely the minimum requirements for taking part in the global competitive game. Businesses and products need to be positioned strategically, and to continually re-invent their strategies. Thus, business leaders can no longer just be competitively effective; they must also be strategically competitive.

Participant Profile
This seminar is designed specifically for top-level managers with responsibilities for formulating or reviewing strategy for firms, divisions, businesses, product lines, or brands. It will be especially beneficial to top-level managers in innovative or fast-changing industries or sectors.


Benefits
This seminar will demystify competitive strategy and blue ocean strategy. Participants will learn to deconstruct industries, to determine the drivers of industry profitability, and to map the loci of current and future profit flows in the value chain. They will also learn how to formulate or review a competitive strategy, and will obtain insights into business models and positioning configurations utilised by successful local firms. Finally, they will deconstruct blue ocean strategy, participate in a hands-on global blue ocean strategy simulation, and develop a blue ocean strategy for their own business.

Date: 4 - 8 October

Fee: N 325,000

Click here to register for the Mastering Competitive Strategy and Blue Ocean Strategy seminar