Strategic Marketing Management Programme

Overview:
According to the world’s largest association of marketing professionals (the American Marketing Association, or AMA), two key responsibilities of marketers are:  1) To create, promote, and deliver exceptional customer value; and 2) To build strong and enduring customer relationships.  

Data collected from CEOs indicates that another key responsibility of marketers is to “grow the business.”  This programme is conceived as an opportunity for marketing managers to review and upgrade their professional knowledge and skills, as regards both the three key responsibilities set forth above plus the related issues set forth below under the “programme” heading.

Programme:

• The customer imperative
• Customer and competitor analysis
• Obtaining and sustaining competitive advantage
• Market segmentation and selection
• New product development
• Pricing for value
• Promoting product and service value
• Delivering product and service value
• Implementation issues

For:
Marketing directors, marketing managers, product or advert managers

Date: 16-20 July 2012
Fee: N 350,000

Click here to register for the Strategic Marketing Management programme