Planning and Developing New Products
Overview:
Getting high-quality new products to the market on time is one of the most crucial aspects of succeeding in business. It is also the most difficult to achieve. Innovative new products represent the life-blood of companies and a guarantee of their future success, but new product development remains a risky and complicated process.
This seminar is designed to provide you framework and tools to better prepare you to create and execute a winning game plan for launching innovative and market-driven products. The seminar provides a comprehensive coverage of major topics in developing and implementing new product development, building cross-functional teams, and covers business-to-business, consumer products, and services.
Programme:
- Business planning, product strategy, and road mapping
- New product development strategy and structure
- Identifying product, market opportunities, and forecasting sales
- Creating new development teams
- Product development process
- New product development best practices, problems and pitfalls
- Managing new product developments
- Managing meetings with senior management
- Identifying “breakthrough” customer needs
- Integrating new product development and supply chain management
- Financial evaluation and pricing of new products
- Product life cycle management
- Research methods / data collection techniques / test marketing
- Market segmentation, branding, and positioning
- Reviewing best practices in new product development
- Cutting-edge frameworks to develop a market-driven new product
- Implementing, and launching new products
For:
Brand managers in FMCGs and services, relationship managers, marketing managers, product managers, and market research managers, business development managers, product or brand managers, engineers, market analysts and, director of sales.
Bring the Team
Participation of teams spanning different functional areas from the same organisation is strongly encouraged.
Date: 31 July – 2 August 2012
Fee: N 220,000
UPCOMING EVENTS
DOWNLOAD RESOURCES
234-(0)1-8991449, 234-(0)1-7740280 
Km 22 Lekki - Epe Expressway
Ajah, Lagos, Nigeria.