Managerial Leadership in Sales and Marketing

Overview:
As the economy continues to dwindle, few organizations can function much, less prosper without successfully implementing a strategic innovative approach to sales and marketing. 

This programme is a top level discussion of current sales trends, directions, influences and leadership in building a successful marketing organisation. 

Programme:

• The challenges of sales management in Nigeria
• Changing client expectations and managing for results
• Tactical and intelligence marketing
• Basics of sales planning, forecasting and expense budgets
• Aligning sales strategies with top line company goals
• Promoting leadership in sales and managing with limited resources
• Managing customer service and expectations
• Evaluating sales campaigns and handling price objections
• Recruiting and retaining key sales producers
• Turning marketing sales managers into leaders
• Designing an effective sales force structure and business development
• Designing and implementing control systems to manage the sales force
• Opening new accounts through value-added selling

For:
Senior executives in sales, directors of sales, national sales managers, brand and product managers in service industries, company owners, bank executives, managers and executives looking for approaches to solving marketing problems.  

Date: 20-22 November 2012

Fee: N215, 000