Improving Your Marketing Skills and Performance

- A Marketing Toolkit-Based Approach
Overview:
The purpose of this seminar is twofold: 
1)  To expose participants to a process to help them work smarter; and
2)  To practice this "working smarter" process using examples (marketing mini case-studies) from a number of industries (consumer packaged goods, financial services, governmental units, industrial goods, NGOs, universities, and so on) in both developed and developing-world settings.

Topics addressed in this seminar will include: 
-           A conceptual framework for "working smarter"
-           Practice applying the "working smarter" framework to a variety of marketing-related problems and opportunities.

Programme:
The marketing-related problems and opportunities to which seminar participants will practice applying the "working smarter" framework will depend in part on the interests of the participants; however, specific areas of marketing likely to be addressed include:   Advertising; brands and branding; customer relationship management (CRM); customer satisfaction; segmentation, targeting, and positioning (STP); pricing; product development; sales and sales management-related issues; service quality;  and turnaround strategies.

For:
Marketers at all levels (directors to trainees) interested in improving both their own performance and the performance of their organisation.

Date:   9-10 July 2012
Fee:     N 140,000

Click here to register for the Improving Your Marketing Skills and Performance programme